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Alber Elbaz on the Lanvin fragrance campaign
Quote:
Beneath the Skin
"Our ad is a little bit dark. Why does a perfume ad have to feature a blonde lying on a couch and kind of fainting? Is the smell that bad? We were working on our campaign with Steven Meisel and Amanda Moore. She told me that she gave all her savings to her brother when he came back from the war so that he could buy an apartment. And I found that so generous that she became even more beautiful to me. You know, today with computers, you can change the color of eyes and hair, so it doesn't matter how beautiful you are, but what you reflect."