Anthony Vaccarello S/S 2015 : Anja Rubik by Inez van Lamsweerde & Vinoodh Matadin

[anlabe32]

Photo: Inez and Vinoodh
Model: Anja Rubik
Art Direction: Atelier Franck Durand
Hair: Didier Malige
Make Up: Lisa Butler

instagram/anthony_vaccarello

Such a wannabe Balmain... and why that awful text?

 

[Valentine27]

I'm aware that it may not appeal to everyone, but it remains efficient and eye-catching to me.

 

[khyrk]

That hair is not doing Anja any good from that angle.

 

[gossiping]

they could do without that copy on it, distracting and ugly

 

[squilliam]

Why cover what you're trying to sell? It looks more like a poster for an announcement for some rock event, not a campaign for a high end brand.
Nice car though...corvette?

 

[Koibito]

^I'm about to say the same thing. The texts are big enough to hide all of the mediocre clothes. The only good thing here is Anja.

 

[GIVENCHYlover]

The best part? He's not an (big) adertiser.

 

[Benn98]

Terrible. Surely this wont be the layout in actual magazines right? The entire vibe looks so tacky. Poor Anja.

 

[perhydrol]

I actually like it, even if that text is too big. Maybe it's not the most groudbreaking campaign, but I can feel that cool vibe and I loved that collection so I'm kind of happy.

 

[VogueGirl8910]

The shot is nice, but the bigger text ruins it.

 

[[Piece Of Me]]

The text is horrible, it looks like it was made in Paint.

 

[gazebo]

The text is horrible, it looks like it was made in Paint.

Yes. I see a trend. Almost every big brand lately changed their logo to a font that you can easily find in paint/word (Balenciaga, Saint Laurent, Versace etc) I don't like it for these legendary houses, but for Vaccarello and his clientele it might work. It's not my taste but it's fine.