Arthur Kulkov | Page 12 | the Fashion Spot

Arthur Kulkov

GQ Japan October 2011
'VARIATION GREY'

Ph: Giampaolo Sgura
Styling: Grant Pearce
Models: Elbio, Arthur, Sam, Andrea, Shaun, Daisuke, Simon




storemags.com
 
Show Package – New York S/S 12: Request Model (Women)

models
 
GAP SS12 New York

14fullscreen.jpg


style.com
 
New editorial on Antidote #2

Boys Boys Boys
Photographer: Giampaolo Sgura
Realisation: Domenico Docle and Stefano Gabbana
Models: Adam Senn, Artur Kulkov, Guy Robinson, Noah Mills, Sam Way, Sam Webb and Sebastian Lund
 
Seventh Man
Photographer: Martien Mulder
Styling by Julie Ragolia


thefashionisto.com
 

Park & Bond is about to gain a higher profile.

The December issue of GQ will feature the first print advertising campaign in the history of Gilt Groupe, an eight-page insert for its full-price men’s site, Park & Bond, which launched in early August.

“We wanted to start with Park & Bond because it has perpetual inventory,” said John Auerbach, Park & Bond president, of the ad campaign. “That makes it easier than flash inventory.”

Tyler Thoreson, head of editorial and creative for Park & Bond, said the company saw a 40 percent jump in social media referrals from September through October, as consumers sought out the advice and opinion offered on the site. “And content drives conversion,” Thoreson said. “When we make the extra effort to show them something that is shot and styled, we really see a strong response. And it’s an entry point to the site.”

“There’s a big opportunity for men’s wear,” said Auerbach. “Not a lot of companies do it well. But we have such dominance with Gilt Man [the company’s flash site] that we felt like there was a vacuum.”

He said since the launch, consumers have responded most strongly to the advanced designer offering, along with contemporary vendors, accessories and shoes. Grooming products have also been popular. “It’s a very fashion-forward customer. But we feel like we’ve just scratched the surface.”

The GQ ad campaign launches next week. The magazine is expected to hit newsstands on Nov. 15, and the campaign will be used digitally in the spring.

It was conceived by Laird + Partners, shot in the studio and on the streets of New York by Jennifer Livingston and styled by Gilt Man style director Josh Peskowitz. The model Arthur K. is featured in the insert, which shows a variety of dressy and casual outfits. For example, one spread is called “Freak and Geek,” another is “Neat and Street.”

Park & Bond, whose tag line is “the intersection of content and commerce,” hosts a GQ online store where customers can purchase items featured in the magazine. The site offers more than 100 brands, including Alexander McQueen, Isaia, Etro, Paul Smith, N.Hoolywood, Thom Browne, Thomas Pink, Todd Snyder and Theory. - WWD
 
US Harper's Bazaar December/January 11.12
Everybody's Invited
Photographer:
Alexi Lubomirski
Stylist:
Brana Wolf
Models:
Toni Garrn, Hannah Bronfman, Michelle Violy Harper, David Agbodji, Artur Kulkov, Sky Ferreira, Rose Smith, Ian Mellencamp, Leelee Sobieski, Solange, Caitlin Moe, Mia Moretti, Derek Blasberg, Santigold, Spank Rock, Rinko Kikuchi, Richard Phillips, Nikki Reed and Thomas McDonell
Make-Up:
Tyron Machhausen
Hair:
Esther Langham





VampireHorde @ Fashion Scans Remastered via visualoptimism
 

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