Good for Pania!
Pania Rose the new face for underwear empire Victoria's Secret Added 2004-03-21
Model Pania Rose six months after leaving Sydney, is about to stop traffic in New York's Times Square as the new face for the US underwear empire Victoria's Secret.
The 19-year-old will join the exclusive ranks of supermodels Gisele Bundchen and Heidi Klum as an ambassador for the brand, an assignment widely considered to be the pinnacle of a model's career. Not bad for a down-to-earth country girl who hadn't even heard of Victoria's Secret when she arrived in New York last September.
"When my agent told me about the casting, I was like "what's that?", and it wasn't until I got to the call and recognised a lot of the top girls that I realised that it's a job usually reserved for supermodels," Pania laughed. "It's been an absolutely amazing experience."
The Victoria's Secret campaign, running through all stores, catalogues and advertisements from April, is expected to propel the 5'11 beauty onto the elite stage of the European modelling scene. "It's a harder market to crack because it's not driven by commercialism, it's much more elusive," said Pania, who is currently in London doing castings for iconic style magazines Wallpaper and I.D.
Pania's enviable curves and dark features, inherited from her Maori mother, grabbed the attention of a national covergirl competition and resulted in her move to Sydney from Manjimup, WA, in early 2003.
She was immediately signed to Chic Model Management and secured local campaigns with Country Road, Bonds and Just Jeans, as well as numerous shoots with top Australian fashion magazines.
Realising her massive potential, the agency encouraged her relocation to the US where she has scored work with cosmetics giant Revlon, American Elle and Spanish and Russian Vogue. "Living in New York is amazing, but it can be quite daunting at times, it sets a very fast pace and you can't afford not to keep up," said Pania, who relies on her American boyfriend and his family to keep her grounded.
"When the pressure gets full on, I just tell myself that I can only do my best, and if that doesn't work then I will just move on." And while Pania currently aspires to grace the cover of Italian or French Vogue, she maintains a realistic outlook about the notoriously fickle world of modelling.
"I give my modelling career another four or five years, but then I think I would like to start studying again, maybe to become a teacher back in Australia.