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The creation of Linda Christian's wedding dress, from the skilled hands of the Sorelle Fontana, in 1949, for the celebration of her marriage with Tyrone Power in the church of Santa Francesca Romana in Rome, marks the beginning of Made in Italy. Three young refined artisans from Traversetolo in the province of Parma: Zoe, Giovanna and Micol Fontana, with their roman atelier in via di San Sabastianello, soon became the international point of reference for High Fashion.
Amongst the selection there are several models from the 50's notably tied to the history of cinema: the well known "cassock" dress created for Ava Gardner and then worn by Anita Ekberg in Federico Fellini's "La dolce vita", the gowns created for Michelangelo Antonioni's "Le Amiche", and Ava Gardner in "The barefoot contessa" by Mankievwicz.