Emperor's new clothes season in season out. the fashion press and twitter Stans will eat this up though because you know, so AvAnT gArDE, so eDgY, sO cOoL. And you know, it's so on trend to hate on Chanel and Dior, and praise Schiaparelli, Balenciaga, Margiela, etc.
Meanwhile their couture operations are suffering and they are desperately trying to sell whatever they can to try and make the whole thing viable. You should meet the vendeuses working there. Total desperate energy. I feel sorry for them!