I think it’s up to the photographer - e-commerce photos such as the ones with the white wall background above are usually the ones most heavily edited i.e. every one of Riley Montana’s e-comm photos on the website has her chest tattoo removed, in Gigi Hadid’s first PINK photoshoot her moles on her body were removed, etc.Weird how they photoshop her in some pictures but then they do lighter photoshop on others. Could it be photographer preference or what?