Blumarine Pre-Fall 2025 Milan

[vogue28]

VOGUE.COM

 

[vogue28]

VOGUE.COM

 

[Lola701]

It’s going to be tough for him without a proper styling and casting.

It’s there. It lacks the fun of the cute guy who reintroduced the brand into the Y2K trend and it lacks the heritage accuracy of the collection by the Tod’s guy but it’s agressive and good for what it is.

The problem now is that Y2K is not a novelty trend. And I think the girls from The Attico with the help of Emmanuelle Alt, are proposing something stronger than this in that lane.

Unless they hire Carlyne (who can come with the whole package), I wonder if this will have a strong enough voice to exist.

Answers in February..

 

[reese06]

Going to kind of echo my own comment in the Koma thread, this is fine. It’s a prefall debut so I’ll wait until he has a proper main season collection.

But I think he should move away from Y2k a bit and more into Peter dundas at Emilio Pucci. That market is ready for the taking, more jet-set , confident, woman who is fun and less Paris Hilton, Chrome Hearts - rock or love from vh1 in 2006

This needs elevation. The kitten panties were a dose of humor and provocative but the puppy didn’t make sense and came across as a viral gimmick. The handbags and much of the styling is juvenile

Hopefully his runway debut has the energy that is lacking here. A proper casting, soundtrack etc can help.

 

[rowjellies]

The white grid background is terrible and distracting from the clothes

This would’ve been 1000x better if they had even shot with a solid plain background

 

[LadyJunon]

It’s going to be tough for him without a proper styling and casting.

It’s there. It lacks the fun of the cute guy who reintroduced the brand into the Y2K trend and it lacks the heritage accuracy of the collection by the Tod’s guy but it’s agressive and good for what it is.

The problem now is that Y2K is not a novelty trend. And I think the girls from The Attico with the help of Emmanuelle Alt, are proposing something stronger than this in that lane.

Unless they hire Carlyne (who can come with the whole package), I wonder if this will have a strong enough voice to exist.

Answers in February..

Spot on.

There an idea here, but it isn't quite clear enough yet. That said, I do think that this is a great pre-debut collection for the brand and I appreciate that there's options for those who don't want to subscribe to the Y2K look.

The magic here will lie in the choice of stylist and the casting. The casting shouldn't be too much of an issue since Koma tends to use more established models for his own shows, but he is very loyal to Matt Goehring, so styling may be a problem.

 

[reese06]

Spot on.

There an idea here, but it isn't quite clear enough yet. That said, I do think that this is a great pre-debut collection for the brand and I appreciate that there's options for those who don't want to subscribe to the Y2K look.

The magic here will lie in the choice of stylist and the casting. The casting shouldn't be too much of an issue since Koma tends to use more established models for his own shows, but he is very loyal to Matt Goehring, so styling may be a problem.

He also has used Lourdes for his own brand so hopefully he keeps her over there.

Although his proposition is stronger at his namesake right now. Spring summer 2025 and resort 2025 push more for an actual fashion proposition