Blumarine Resort 2025 Milan

[LadyJunon]

WWD

 

[LadyJunon]

This collection was designed by the in-house team, but Brognano's Y2K influence is abundant here.

 

[THD96]

The Forever 21 circa 2010s is strong with this one.

The styling and photography are tragic.

 

[TomBlanksFullFatMiuMiu]

This is very Katie Grand's Miu Miu!!!! I'm loving it
Give me a cute tote bag in those boots' fabric please~

 

[TomBlanksFullFatMiuMiu]

I like those beaded fringe boots!
When I saw that tiara with the slip in Look 3, I immediately thought of Saint Laurent Spring 2016 from Hedi



I also like Look 17's silk robes with the rhinestone back, they look super fun, just wish the robes were a bit longer as a coat or shorter as a jacket, so you can wear them out in the streets
This brand has a trashy hooker y2k look done by gen z feminist, and I got that from these images, quite happy with the studio team

Marc Jacobs HEAVEN wish they are this soft, sl*tty and sexy!

 

[reese06]

Those boots are a knockout.

Great slip dresses and I like the styling but the photography doesn’t highlight the narrative they were going for. It’s very department store.
Seems the studio team has more range than Brognano while reverting back to his aesthetic.
The robes though, remind me of the brand Bebe in the early 2000s. They could have done more with that to elevate them in terms of textile and design.

 

[TomBlanksFullFatMiuMiu]

One idea, they should hire Olympia Le Tan to be their Creative Director~
Mimi Wade, a London/ LA designer is also part of that world~

 

[Lola701]

This is the best « by the studio » collection I have seen so far lately.
Yes, it’s a bit cheap in the execution but I think the spirit of Blumarine is there and the pieces are displayed in a much more appealing way than what we have seen from brands with more money (Versace).

One idea, they should hire Olympia Le Tan to be their Creative Director~
Mimi Wade, a London/ LA designer is also part of that world~

That would be great! Olympia Le Tan is totally in the spirit of that…
No, better as Patou is trying to be that, she might just be the CD there.

 

[zoom]

If I was a party girlie I would snatch the slips and boots up too. But im not. Could have been worse and as Lola mentioned its in keeping with the house codes.

 

[CholoChic]

lovely collection

 

[jeanclaude]

Oh look...it´s 1996 again (but with bad models now)

pinimg.com and reddit

 

[disco54]

If your going to do a semi lingerie ad , at least have models with regular boobs not pancakes for t!ts

 

[Elisa46]

Totally agree, the Y2K vibe is everywhere here — especially the mix of pastel tones with sheer fabrics and those statement boots. It feels like Blumarine is leaning hard into that playful side of the 2000s.


I’ve been looking a lot into Y2K fashion lately and it’s crazy how it’s coming back not only on the runway but also in everyday styling. If anyone’s curious to explore more of that aesthetic, I recently came across this boutique with a full Y2K collection that really captures the vibe: Mauv Studio.

 

[Elisa46]

Those boots are a knockout.

Great slip dresses and I like the styling but the photography doesn’t highlight the narrative they were going for. It’s very department store.
Seems the studio team has more range than Brognano while reverting back to his aesthetic.
The robes though, remind me of the brand Bebe in the early 2000s. They could have done more with that to elevate them in terms of textile and design.

I get what you mean — the boots really stand out, they almost steal the show.
For me the slip dresses feel like a deliberate nod to that late 90s / early 2000s minimalism, but I agree the way they were shot doesn’t quite bring out the narrative. With a stronger editorial approach they could have pushed the Y2K angle even further.


The Bebe comparison is spot on! I also felt that vibe, especially with the robes and the textures. It’s interesting to see how many collections now are leaning into that early 2000s aesthetic, mixing nostalgia with updated cuts.