Boss S/S 2021 by David Sims

I'm bored with this concept, they need to change it up!
Boss only looks interesting in motion so they really need to add all the bells and whistles for campaigns.

 

Mona looks terrible!

who said ‘yes’ to this image? honestly, someone tell me who looked at this picture and said ‘she looks amazing and because she looks so commanding and awesome and gorgeous, the clothes will sell’.
WHO?

 

Mona looks like she survived an ANTM makeover challenge only to get eliminated after the photoshoot.

This looks like when it's a group project but everyone is graded individually. No coordination or coherent whatsoever.

 

According to Berit's mother agent (instagram.com/chris.riechmann) the photographer is David Sims.

 

Happy to see Berit! She looks great.

 

credit: models

 

Mona looks terrible in every single picture! I mean... and those bangs? girl, no.

the ad as a whole is messy - no connection with the models body language at all.

 

credit: models

 

Maartje, smart-je. God knows how she always pops out of the blue with these big campaigns or covers.

I somewhat like it? At least Sims brings an interesting dimension to a boring concept. The hair movement and composition looks great, only the cast in each shot could have been less. Too cluttered. But I get it. Boss wants to sell, and big. So they're giving you 4 different looks to choose from.

Why not bugger it all and just print lookbooks then?