Maartje, smart-je. God knows how she always pops out of the blue with these big campaigns or covers.
I somewhat like it? At least Sims brings an interesting dimension to a boring concept. The hair movement and composition looks great, only the cast in each shot could have been less. Too cluttered. But I get it. Boss wants to sell, and big. So they're giving you 4 different looks to choose from.
Why not bugger it all and just print lookbooks then?