His best for Burberry so far. By far.
But I’m still not sold. I just don’t believe Burberry as this serious, dark, brooding, gothic brand. It just isn’t - and even when he plays with the codes…does the trench, does the Nova check, etc…it’s just done in a way that doesn’t feel like Burberry.
Burberry is heritage, cheery, crusty, charming, British, blue-blood, it’s very day - not really an evening brand, etc, etc.…none of these things are found in Riccardo’s work here…or in his work ever…I don’t even get why he was picked in the first place.