The designs have an identity. It’s likely more consistent with how modern British people view themselves. The problem is that Burberry needs to be how non-British people view Britishness instead (if they were to consider their core geographic markets). Despite Bailey’s shortcomings, he understood this assignment.
Some pieces are nice, but the price is out of reach of aspirational shoppers (their main base), while there’s nothing an actual rich person would hate more than a bad deal. No wonder they are underperforming.
Someone really needs to change the board/business leadership of the company.