Burberry Resort 2021 London

[Benn98]

As as the gimmick lately, featuring the Burberry staff as models.



Vogue

 

[jeanclaude]

I love the cat in pic nº11. I specially love the fact that the cat is the only living creature here not wearing a big BURBERRY logo.

Is the cat also part of the Burberry staff? They should give the cat the creative direction of this brand!

 

[Mody]

I’m pretty sure Pink hair is not allowed on the shopping floor lol
Burberry has become such a non event The whole allure about this brand while I worked as a sale for this brand was its classic trench coat which itself in 2016 was in a weird position
As more and more outwears are transitioning to looser oversize fit while Burberry still offers tight fit which honestly is actually quite distinctive
The marketing strategy around the brand is very exhausting to work with
You never know what you promised to your clients as you have trained is gonna be honored by the brand
I honestly don’t know who they are trying to target here None of their new check print or logo changes have made any impact on the market While the price skyrocketed

 

[Lola701]

Tbh, I feel like for the first time, Riccardo’s vision come to life with this lookbook!
The guideline of his Burberry was to grab the streetwear thing around while doing the classic, slightly aristocratic Burberry...

I feel like on his staff, on « real people » (Not Kendall or Gigi), it makes sense. I really like the classic looks because it relates to my style but the streetwear stuff does not look ridiculous at all.

I think that he nailed the « Staff » stuff better than Michele. It is somehow more subtle in styling and it works well with the environment. And I love that the chief merchandising officer, Judy Collinson (The woman with the white glasses and beige trench) played the game.

It’s a pity that the menswear market is dominated by streetwear because I think Riccardo really shines with tailoring and classic silhouettes. And I don’t think the financial climate can allow him to do a collection without streetwear.

I wouldn’t mind Burberry doing a campaign with unknown people instead of Kendall or even Irina. The message is clearer that way (and Lanvin proved in 2012 that it can be impactful).

 

[GivenchyAddict]

The second half of the collection is really good. On "real people", I feel like the "Burberry by Riccardo Tisci" is less try-hard, less obnoxious.

 

[Lola701]

The second half of the collection is really good. On "real people", I feel like the "Burberry by Riccardo Tisci" is less try-hard, less obnoxious.

Maybe the problem is the styling. « Real people » does not match with layering, insane styling and a pile of stuff.

The question now is, are they going to use this opportunity to change or is it just « a moment »?