The menswear is mostly bad....
This would have the same impact if it was presented on mannequins set up around a studio - it's lifeless.
At least he dropped the streetwear. That was so out of touch, it was painful to see it.
Glad that what remained was the beige bougie half of the branding.
But....I know I am a broken record here on the Burberry question....Tisci’s Burberry is so soulless and so un-British. It’s really sad. Another brand bites the dust, another brand falling victim to the curse of globalization.
The CEO’s/Board of Director’s...whatever it is they have here....have sold out the British soul and identity and character of this brand in pursuits of the homogenous international market.
The effect of globalism is to erase the unique qualities of different cultures and blur them all into one eager and reliable consumer unit. Tragic.
What strikes me when I went to the store (I was in the US at the time) was how people were all over the logo and mostly streetwear stuff and how the bourgeois part spoke more to a fashion customer...Or at least active women.Sometimes an unexpected pairing can turn really great. Sometimes not.
A lot of you had misgivings about Ricardo at Burberry. Turns out you were all right.
Anybody have any idea how this stuff is selling? With what I've seen in stores and online, I can't believe it doing well at all.
Once again, a pretty collection of nothing. His Burberry is painfully unmemorable, a problem exacerbated by the need to show what's effectively an entire store's worth of product in one show. So how could anyone remember anything? A lot of this stuff needs to be relegated to a lookbook!
For me he almost has the reverse problem to Nicolas; he produces some (emphasis on some) beautiful clothes, but they don't say anything or feel relevant. Meanwhile Ghesquiere's work for Vuitton is consistently ugly, but somehow it still feels relevant...it's like his word is still the last in fashion. Tisci just doesn't have that kind of authority, or at least it's not coming through here.
I don't see this collaboration going anywhere good anytime soon, sadly. Riccardo just isn't brining enough British-ness to the brand. As stuffy and MOR as some of Bailey's designs were, he connected with Burberry so perfectly that when he sent out a hit collection or pieces (F/W 2010 military coats) it was a real hit and moment for the brand.
What strikes me when I went to the store (I was in the US at the time) was how people were all over the logo and mostly streetwear stuff and how the bourgeois part spoke more to a fashion customer...Or at least active women.
And I must say that his stuff is too ambitious for a brand like Burberry. Something like what Hedi is doing can be interesting for Burberry: simple pieces with good accessible styling.
Riccardo’s stuff is just too « edgy » for Burberry. And the prices! My god! Great blouses but insane pricing...When you think about all the outlets Burberry has all around the world, you think twice before buying anything.
Riccardo is lucky because he has a faithful clientele. I love his womenswear but I don’t think we feel the pleasure in his offering.
I get the idea of transforming Burberry into a luxury brand but when I see his feather dresses, I just want to send Riccardo at Versace right away.