I am not crazy about the first picture, I like the clinicalness and Lara's pose and expression, but I do not care for the fit and proportion of the clothes nor the onion with ears styling. Now the second picture is SPECTACULAR, everything is working: the clothes; the composition (except that I think it is odd that the picture cuts off the model's hands); the clinicalness; the facial expression, and this time the onion with ears styling is less pronounced which is OK, also eyebrows would be even better; and last but certainly not least the boobs!
ETA1:
Random thought, this picture has me hankering for a Stone, Strubegger, Mert and Marcus collaboration.
ETA2:
I know that it is just two shots and perhaps I am being premature, but despite not liking the fit of the clothes in the first photo, the two campaign pictures makes me more impressed with the collection than the runway show.