Calvin Klein 'Euphoria' Fragrance 2018 : Mica Arganaraz by Emma Tempest

[Marc10]

 

[GERGIN]

The last person I would use for a CK Fragrance. Still love Mica but...

 

[Vitamine W]

#choices

 

[Benn98]

Mica Argarnnaraz for a perfume? On paper it reads like my idea of a nightmare, yet I must say I'm pleasantly surprised. The image actually looks great. Good on Emma to keep her face as far away from the lens possible. I'm sure Raf motivated this because she is his muse. And I'm sure he wanted it to be shot by Vanderperre, but the suits probably put their feet down. Good!

Euphoria (for men) is my signature scent, keen to see who will get the campaign. Please, not Alpha Dia!!

 

[marsnoop2]

From Natalia to Barbara P to Mica? Not a fit.

 

[Deleted member 141523]

I like her a lot, but it's an odd choise for this fragance. She is an editorial girl, euphoria is more appropiate for bombshells, but under Raf insted of picking Anna Ewers (one of the sexiest girls out there) he puts Kim K in another ad. He went crazy.

 

[Morgane07]

I actually really like it, it has a nice warm sensual vibe. And she looks great.

 

[Nomar]

I've never pictured Mica as a Calvin girl.

 

[jeremydante]

Agree with others, Mica is gorgeous but this is not her booking. After many years with Natalia Vodianova, we need that kind of face with striking features. Raf is a minimalist, and only that- despite his attempts to debunk that. His natural way is to par sh*t down, and that's what was done here. Calvin is minimal as a brand, but minimal is not bland, and from the mainline to this- it's feeling like a creative lull. We need something stronger.

 

[DK92]

New campaign:

 

[zoom]

feels like a new campaign with a new face and new photographer deserves a new thread?