Calvin Klein F/W 2017.18 by Willy Vanderperre

[lelaid]

First, love the images!

Second - WHYYYYYY did Raf have to change Calvin Klein Collection into 205W39NYC, that's so pretentious.

Wait, that's the actual new name? Good god...

 

[ChicSaks]

That's it? The new CALVIN KLEIN?
Just the SAME BORING

 

[dior_couture1245]

I'll say this again, Vanderperre is way too limited to cover multiple brands, season after season.

Completely agree. It's like all of his campaign work ends up looking like an AnOther Magazine editorial from like 2012....

Unlike Meisel, for example, who has a strong enough signature to always be recognizably Meisel, but is still able to communicate through his photographs many different moods, attitudes, references and styles - Willy cannot seem to step outside of himself in any way. In that sense, any campaign he shoots just looks like a Willy shoot and not a brand campaign. I don't think he's capable enough to communicate an idea on this scale, unfortunately.

Plus - I find this sort of multi, multi, multi, multi, multi thing really exhausting. Like Lola mentioned, it would have been much stronger to turn one girl into a star here, instead of a cast that feels like a million here-todays-gone-tomorrows all shoved into each shot.

 

[zacatecas570]

The models are very far, I cannot see the clothes, but other than that I like it.

 

[Vitamine W]

^ These last two posts kinda sum up how I feel.

 

[badgalcrush]

Nothing really exciting to be honest I was expecting a spectacular debut campaign...

The only surprise is the shot with Elibeidy Dani she looks AMAZING its the only image that is really speaking to me

 

[YohjiAddict]

The composition is just a mess. I don't know how Willy manages to deliver campaigns this insipid when Jil Sander by Raf only made sense in his photographs. Hoping that Sara was not relegated to be a background prop in each of her shots.

 

[gazebo]

It's too "clever" for my liking, with last season's billboard.
Also, the composition is very Meisel to me, of course it would have been miles better if Meisel did in fact was shooting it, cause he can put meaning and emotion in about anything.

 

[Fiercification]

Not sure...it's not as dire as I expected, the framing of the images sort of reminds me of those Gucci ads from around 2000?

Willy should just not be shooting for CK, his style is so anti-American. Someone like Craig or Meisel could've created something really memorable with Raf's first collection (hate to always reference the legends, but honestly can't see a newer name doing CK justice).

 

[Lola701]

I feel like Raf would have been a better fit at Helmut Lang rather than CK.
CK is just too big and maybe too american for him. The clothes are good (even if i'm not really excited about what is presented in pre-order on different e-shops) but i feel like his vision is "too intellectual" for such a brand.

I don't know if the world is ready for Calvin klein to be a "high-end" brand today. Yes maybe talented and may have that european touch that brings it together but he is not an Hedi Slimane for example.

Raf is a bit the opposite of Nicolas Ghesquière at Vuitton. Nicolas's fashion is really edgy but with a commercial appeal. In a weird way, his campaigns are very commercial, straight to the point and easy to understand.

Raf's clothes are much more commercial but at the same time, they are surrounded by that mystique of pseudo-intellectualism....That is totally on display in those ads.

I don't know, i have more and more doubts on this collaboration. I feel like he took this job to prove that he can be commercial when in fact, everything he did at Jil Sander felt more organic.

With Calvin Klein Jeans and CK, what's the point to propose almost the same products in a different packaging?

 

[dfwn2n]

First, love the images!

Second - WHYYYYYY did Raf have to change Calvin Klein Collection into 205W39NYC, that's so pretentious.

It has nothing to do with being pretentious. It's about differentiate the brand instead of going with the flow. Do you have any idea how many people use the word "collection"?

It used to be Calvin Klein Collection
There are also Michael Kors Collection
John Varvatos Collection
Ralph Lauren Collection
A sh*t ton of Collection this Collection that

Raf isn't the type of person who goes with the flow.

 

[Benn98]

I feel like Raf would have been a better fit at Helmut Lang rather than CK.
CK is just too big and maybe too american for him. The clothes are good (even if i'm not really excited about what is presented in pre-order on different e-shops) but i feel like his vision is "too intellectual" for such a brand.

I don't know if the world is ready for Calvin klein to be a "high-end" brand today. Yes maybe talented and may have that european touch that brings it together but he is not an Hedi Slimane for example.

Raf is a bit the opposite of Nicolas Ghesquière at Vuitton. Nicolas's fashion is really edgy but with a commercial appeal. In a weird way, his campaigns are very commercial, straight to the point and easy to understand.

Raf's clothes are much more commercial but at the same time, they are surrounded by that mystique of pseudo-intellectualism....That is totally on display in those ads.

I don't know, i have more and more doubts on this collaboration. I feel like he took this job to prove that he can be commercial when in fact, everything he did at Jil Sander felt more organic.

With Calvin Klein Jeans and CK, what's the point to propose almost the same products in a different packaging?

I agree with you, Lola, but I think CK was way overdue for a potent dose of intellectualism. In terms of the men's line, I own quite a few of Zucchelli's pieces. Some of it could actually be very good if you went through it with a finecomb. His aesthetic was very clear-cut, no unnecessary frills. The only prerequisite you needed to wear his clothes was a an exaggerated masculine, and athletic frame. But to get that you needed to work out a lot. So that aligned with the cultural wave because it was also around the same time that men became so obsessed with their bodies. Of course you may not be familiar with this wave because it's a known fact that Frenchmen are gym-shy.

Raf is presenting an entirely different sensibility, more rooted in the 90's imo. Somewhat of a balance between Slimane's Dior Home/Saint Laurent twinks and Zucchelli's alpha males. And in a way this also align with the neutrality we are experiencing in culture, fashion especially, right now. Everything overtly masculine or overtly feminine is rejected nowadays. So Raf is merely making indie 'pseudo-intellectualism' as you say, de rigueur end masse. You see it with the photography and art direction of magazines such as Vogue and Marie Claire, for instance. So why not with brands as well?

 

[DutchHomme]

Calvin Kleim campaigns used to be the best/cool

Now it's bland & boring
Zzzzz

 

[[Piece Of Me]]

I actually LOVE what I'm seeing here. One of the strongest campaigns of the season.

 

[artemovartem]

Nice images, but wtf ladder is doing on the road? Are they the workers who installed this billboard or something?

 

[guimon]

CALVIN KLEIN 205W39NYC FALL 2017 CAMPAIGN


calvinklein

“We wanted to look at an idea of appropriation, an appropriation of place, of objects, of advertising, of characters, of attitudes. We wanted to bring these all together in an extreme setting, to make them real and unreal at the same time. We wanted to bring the characters found in the collection to life.”

—Raf Simons, Chief Creative Officer, CALVIN KLEIN

 

[guimon]

On a lost highway at the edge of the Mojave Desert in California stands a series of billboards. The billboards all feature images from last season’s CALVIN KLEIN brand campaign. One that shows a purple skull by Andy Warhol with a back view of the model Lulu staring intently at it had gone unpublished last season. Nevertheless, this picture stands here now, joined by two other Warhol-focused follies with models in front of themâ€Ââ€vast, blown-up billboards to be viewed by the side of the road.

The thing is, these billboards are not real. They appear in this hardscrabble part of the desert in a place that is often used for filming, a place that is pure artifice and uncannily familiar. Further up the road stands a diner that is not really a diner, while gas pumps that date from the 1940s or ’50s are placed outside but do not dispense gasoline.

On this stretch of roadâ€Ââ€that itself might not be real, but where real tumbleweeds roll past from the desert and where real rattlesnakes might biteâ€Ââ€the new CALVIN KLEIN campaign is being shot.

The campaign is a study in art and artifice, of the real and the imagined, the mannered world of high fashion combined with a sense of the everyday, of America and a European view of it, of film and TV and real lifeâ€Ââ€with a blurring of the boundaries between all. Ultimately, the campaign explores the cinematic and romantic outsider’s eye view of America, something of a dream world that has become concrete for Raf Simons, Chief Creative Officer of CALVIN KLEIN, and Pieter Mulier, Creative Director of CALVIN KLEIN.

They are the European “outsiders†who spent so many years looking at America through the mediums of film, photography, pop music, art, and television, and it reflects their Fall 2017 CALVIN KLEIN 205W39NYC collection. Bearing this in mind, the campaign is being shot as cinematically as possible by photographer Willy Vanderperre. The stylist, Olivier Rizzo, creates a nuanced cast of characters with the wardrobe of the collection; there are 22 models in all, each decidedly different from the last and mostly appearing en masse.

Twenty-two is also the number of campaign images that will be released, an unfolding of which will occur over time. Rather than having only a few images, there is a multiplicity, like an array of film stills for a film that simply does not exist. Like the subject matter of each image, the campaign is suspended between the real and the dream world; it’s a movie that finds equal merit in folk and the high-flown, food court and courtroom, the humdrum and sci-fi, the urban and the rural. It is a film with a subject matter that is the unique beauty of America.

calvinklein

 

[333101]

Loved the collection on the runway but the campaign is a letdown. Whats the point in being a CK exclusive when you're shoved in with a load of other models and can barely be seen in the images? So many unneccasary faces here. The fact we've been bombarded with various CK x Willy Vanderperre campaigns over the past few months doesn't help matters either. Pleased for Blesnya and Elibeidy nevertheless!

 

[guimon]

I'm digging the campaign. Especially after the ''explanation''.
Do I think it's amazing? Nope. Far from that. But still one of the best campaigns so far this season, in my honest opining. The first shot I posted on her thread is my favorite so far. I love how bright the background looks, cuz makes the outfit pop.

I do think 22 models is too much. I would have definately cut some of them.
Super happy for my girl Leila! Also Sara, Elibeidy and Blesnyam too. And the guys Fernando, Jared and Luc.

 

[dior_couture1245]

Well - the close up shots of the shoes are by far the most interesting and attractive images in the campaign. Those are great, actually.