Raf has evolved to be one of the most insufferable designer out there and I’ve never admired this Willy’s photography. That doesn’t mean they’re not talented. This collection and its campaign is really strong— just gorgeous, airy, dreamy and still grounded in an modernist severity that’s true to Raf when he’s at his best— which this collection is. (And maybe because this collection is so Helmut in spirit, down to the cowboy boots, I can’t help but adore it that much more.)
Really digging the cast of fresh faces. Who cares that they’re unknowns: Beauty is where you’ll find it, and everyone looks their part in this timeless Americana tale here that mixes a surreal sensibility with a chic, city attitude so well.
BTW Benn, frenchmen are gym-shy…? I would disagree wholeheartedly… There are plenty of frenchmen I know who are gym-swoonworthy. I don’t mean Bluto-looking gym Marys, just perfectly proportioned goodness (and the most gorgeous hair). These clothes have the capacity of showing off the best of a men without the vulgarity of skintight tackiness. This is very… Helmut Lang in attitude.