Chanel 'Coco Noir' Fragrance: Karlie Kloss

agee

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Karlie Kloss has been unveiled as the face of French beauty giant Chanel's new perfume, Coco Noir.
dailymail.co.uk




dailymail.co.uk, hosted by postimage.org
 
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I'm kind of surprised Karlie's the face since she's not really, uhhh, a Chanel kind of girl, but it is cosmetics/beauty so who I am to say anything. Plus, with the exposure she's been getting lately, I suppose it does make sense to have her as the face of the perfume.
 
At least this gives me a great impression. I'll take it over the main rtw campaign.
 
I hope there's more shots. The images itself are striking and will probably be effective. This may sound provincial to some, but I have a problem when brands employ high profile models like Karlie, and we end up with a glorified silhouette. In theory this could be anybody, really.
I do hope there's more shots because the perfume itself is quite an event, their last fragrance was released over a decade ago, 2001 I think, no?
 
^I agree, they should have used her in a more recognizable way, now they've wasted a lot of money on a expensive model you don't recognise. :rolleyes:
 
Chanel "Coco Noir" Fragrance by Sølve Sundsbø



artandcommerce + models.com via JSYK
 
Stunning ad and IMO it takes a particular face to create a particular silhouette in a pic maybe they wanted her silhouette
 

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