Chanel F/W 08.09 : Claudia Schiffer by Karl Lagerfeld

[*ana*]

her face looks really ugly in the last pic, but the picture is good anyway.

 

[Bahiyya]

Where is the full campaign? Surely it should be on Chanel.com by now?

Also, I don't understand what the point of using a 'supermodel' like Claudia is, when people can't even recognize her with that wig.

Isn't the point of using supers, the fact that more people will associate with the model?

Why are you assuming that a wig is enough to keep most readers from recognizing her with a wig that does nothing to obscure her facial features ? Are people confused about the strange lady in the Prada ads because her hair is covered?

 

[helmut.newton]

^^^ Because thats what people have said in this forum. That Claudia is virtually unrecognizable!

 

[mermaidsandcats]

Where is the full campaign? Surely it should be on Chanel.com by now?

Also, I don't understand what the point of using a 'supermodel' like Claudia is, when people can't even recognize her with that wig.

Isn't the point of using supers, the fact that more people will associate with the model?

Seems like this is not commercial enough for you?

If you can't recognize her she must have done a great job After all she is a model, and models should be able to tranform themselves to deliver the image needed for the job there're doing.
You wanted innovation, there you have it

Why should there be "THE" point of using supermodels? Every brand has different strategies.

 

[vogue28]

dailymail.co.uk

dailymail.co.uk

you can see a new ad next to Claudia, which looks really good

 

[loverunway]

Thanks vogue28.

 

[vogue28]

no problem It is not very big, but you can just see it

 

[Bahiyya]

^^^ Because thats what people have said in this forum. That Claudia is virtually unrecognizable!

Oh! I must have missed those comments, sorry . Seems a strange thing to me since I can't think of any other model who looks like Claudia S. right now and I don't find the wig to be much of a disguise (esp. since behind the scenes photos were on the web months ago). But, looking at vogue28's post, it seems as if Chanel got the supermodel exposure without having to make Claudia look like Claudia.

 

[Crying Diamonds]

I think it is a really good picture and I found myself really liking it, like I like most of Karl's advertisements, but I hate how it's Claudia! The photo is beautiful until it gets to her face. There is something about it.
I think it's quite a moody photo but Claudia has a naturally beaming, happy face. It's strange.

 

[vogue28]

chanel.com

There is another ad in UK VOGUE October, I will post in a second