Chanel F/W 2024.25 Paris

I also thought this was Virginie’s most solid collection. But I still didn’t like it. I grew up watching Chanel shows because my mum would watch it on FTV. She’s a huge Chanel fan. I remember being inspired by the shows; the clothes, the sets, Karl’s iconic look (I used to be a little scared of him lol) Karl at Chanel really hits different. It has that sense of allure.

Looking at Chanel now, especially this collection, I feel like this maison lost its touch. The clothes/brand lost its sense of exclusivity. Now it’s just bordering on cheap and tacky. And I agree with the comments about it being cheap now because of the market it’s currently catering to. Where I’m from, the women my age worship Chanel not because they love the brand’s sensibilities or know its history or the creative director but because they think the bags will make them look expensive. Even if it doesn’t suit them. They think buying Chanel is a “good investment” which is really ridiculously cringey. Chanel needs a reset.
 
She hasnt slowed down Chanel's sales so I doubt she will be going anywhere soon. When it comes to selling online and instore, they get rid of the frumpy element and instead go the opposite way making it very young thus appealing to the Kpop and insta crowd who want to look like their chic grandmas.


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