The Row - The All-Things The Row Thread

[VetOfOldNavy]

Puck news​

Downtown Girls​

I’ve lamented for a while that The Row had yet to open a store in downtown Manhattan. As much as I understand that uptown is the new downtown, I still spend most of my time in the city south of Houston Street, and it would be nice to have an outpost of The Row to pop into. The challenge is that the founders are incredibly particular about retail real estate—they don’t just care about foot traffic and square-footage R.O.I.; they’re after architecturally significant buildings, too.
Finally, it looks like my wish is coming true. According to multiple people familiar with the matter, the company will take over the Issey Miyake space at 119 Hudson Street early next year. We’ll see whether The Row’s team preserves the space’s Frank Gehry–designed interiors, including its signature titanium ceiling. But the landmark building, an old warehouse built for a textile factory at the end of the 19th century, certainly fits many of their criteria. Reps for both companies did not comment.

This just in, today was the last day of business for the Issey TriBeCa store after 24 years so this report on The Row moving in might just be true.

 

[Thefrenchy]

Has anyone saved somewhere one of their first menswear lookbooks? It had James Ransone in it. I'm trying to trace it back but it looks like it's been scrubbed off the internet.

 

[NoInvite]

Your weekend listen.

 

[yslforever]

 

[Phuel]

Your weekend listen.

Anyone that takes The Row seriously as a label with a distinct and individual POV in fashion, has no style. Just a lot of money. But sadly these days, having too much money to spend on overpriced brands as a VIC flex equals style.

It’s decent, even solid merch when separated from its collections. But it’s all so reliably derivative, so reductive, ultimately so generic dressing 101 for that obnoxious quiet luxury flex that somehow have fooled an entire generation, as the go-to for instant style creds. The Row is Quiet Luxury for Dummies.

She seems intelligent, articulate, capable, self-aware, with good hair, and I suppose she has “good" taste. But it’s that brand of good taste that’s easily bought by shopping at The Row— or any highend department store’s housebrand that sanitizes Yohji/OG Jil/OG Donna Karan/OG Dries/OG Calvin into a consumer-friendly, faux-intellectual style, but with not a whiff of individuality. It’s not unique at all. But more than anything, I just can’t take her I’m-a-mild-mannered-Brown-woman-living-in-a-White-woman’s-world-and-I’m also-Canadian-so-I tend-to-let-people-step-all-over-me thus why she put up with their supposedly rude demands all this time… She has a background in corporate finance for crying out loud; She’s not a shrinking violet to have worked in that field. And she lives in the same city I do, where it’s very multicultural with many Brown women in high-profile industry roles. Why she’s willingly putting up with this brand's supposed you-can’t-sit-with-us nonsense, is all on her. That she chose to remain so weirdly, so absurdly loyal to such a generic brand despite being treated so poorly by them, and despite having no contractual obligation to them, is hilariously and creepily, witlessly army of skanks masochist behaviour. I suppose it’s a good thing she’s getting this off her chest by putting on blast this mid brand’s awful behaviour. I hope she feels better now. She has the affluence, and now the influence. Move on to far better labels, Gretchen.

 

[yslforever]

Anyone that takes The Row seriously as a label with a distinct and individual POV in fashion, has no style. Just a lot of money. But sadly these days, having too much money to spend on overpriced brands as a VIC flex equals style.

It’s decent, even solid merch when separated from its collections. But it’s all so reliably derivative, so reductive, ultimately so generic dressing 101 for that obnoxious quiet luxury flex that somehow have fooled an entire generation, as the go-to for instant style creds. The Row is Quiet Luxury for Dummies.

She seems intelligent, articulate, capable, self-aware, with good hair, and I suppose she has “good" taste. But it’s that brand of good taste that’s easily bought by shopping at The Row— or any highend department store’s housebrand that sanitizes Yohji/OG Jil/OG Donna Karan/OG Dries/OG Calvin into a consumer-friendly, faux-intellectual style, but with not a whiff of individuality. It’s not unique at all. But more than anything, I just can’t take her I’m-a-mild-mannered-Brown-woman-living-in-a-White-woman’s-world-and-I’m also-Canadian-so-I tend-to-let-people-step-all-over-me thus why she put up with their supposedly rude demands all this time… She has a background in corporate finance for crying out loud; She’s not a shrinking violet to have worked in that field. And she lives in the same city I do, where it’s very multicultural with many Brown women in high-profile industry roles. Why she’s willingly putting up with this brand's supposed you-can’t-sit-with-us nonsense, is all on her. That she chose to remain so weirdly, so absurdly loyal to such a generic brand despite being treated so poorly by them, and despite having no contractual obligation to them, is hilariously and creepily, witlessly army of skanks masochist behaviour. I suppose it’s a good thing she’s getting this off her chest by putting on blast this mid brand’s awful behaviour. I hope she feels better now. She has the affluence, and now the influence. Move on to far better labels, Gretchen.

Agree 100%.
Also there is always the subject of age … she grew older with the brand, but the brand does not want to age. Ageism is an extremely common behavior in fashion.

 

[susseinmcswanny]

I saw a vid on Instagram of a tailor inspecting a shirt from the row and he said it was pretty sh*tty for over 1000 euros. Like above and what people have been saying, the actual style is secondary to the main idea which is to make people feel like they’re in the know or have good taste, in turn making them feel on par or superior to their peers or wishfully thought peers in their heads. Which is even worse than anyone wearing a bunch of LV logos considering how much more covert it is. Imagine questioning what “taste” is even just one time. All that stuff dissipates into the ether.

 

[yslforever]

I saw a vid on Instagram of a tailor inspecting a shirt from the row and he said it was pretty sh*tty for over 1000 euros. Like above and what people have been saying, the actual style is secondary to the main idea which is to make people feel like they’re in the know or have good taste, in turn making them feel on par or superior to their peers or wishfully thought peers in their heads. Which is even worse than anyone wearing a bunch of LV logos considering how much more covert it is. Imagine questioning what “taste” is even just one time. All that stuff dissipates into the ether.

I think I posted it 4 posts above.

 

[Snejana Onopka]

Your weekend listen.

this is embarrassing...
all im getting from this is that she basically endured the row's poor behaviour towards her, despite not being an employee/ambassador, bc she felt special and didn't want to relinquish her supposed connections inside the brand.

everything in this situation is so absurd: shes weaponizing her identity to trash a mediocre brand bc she thought she was a valuable asset to them, also to stop buying at the row would mean that she'd probably have to develop actual good taste instead of consuming the Olsen's twins pasteurized moodboards. she accepted the pickle juice and now shes mad she drank the whole jar

 

[MulletProof]

this is embarrassing...
all im getting from this is that she basically endured the row's poor behaviour towards her, despite not being an employee/ambassador, bc she felt special and didn't want to relinquish her supposed connections inside the brand.

ngl I could only endure watching this till minute 8 but poor behavior is an understatement.. it’s insane that, if her claims are true, she walked into a store and was greeted with some ‘we’re so disappointed in you’, then they grabbed her half-dressed in the dressing room like ‘hey, why are you also shopping with a competitor?’ and she still proceeded with the purchase lmao, and she still went back!… several times because, where’s her dignity? lol. She took ‘fashion victim’ to a new, sadder level and I just can’t find much sympathy for her. Instead of buying so many damn clothes, invest on therapy.

I seriously just can’t wrap my head around walking into a store and hearing ‘we’re so disappointed in you’ and not being like ‘excuse me what? ‘ and not turning around.. smh. Surprised she didn’t kneel on her way out lol…

 

[Grets]

Lmao at her still wanting to shop and promote the row to her followers.

 

[Snejana Onopka]

ngl I could only endure watching this till minute 8 but poor behavior is an understatement.. it’s insane that, if her claims are true, she walked into a store and was greeted with some ‘we’re so disappointed in you’, then they grabbed her half-dressed in the dressing room like ‘hey, why are you also shopping with a competitor?’ and she still proceeded with the purchase lmao, and she still went back!… several times because, where’s her dignity? lol. She took ‘fashion victim’ to a new, sadder level and I just can’t find much sympathy for her. Instead of buying so many damn clothes, invest on therapy.

I seriously just can’t wrap my head around walking into a store and hearing ‘we’re so disappointed in you’ and not being like ‘excuse me what? ‘ and not turning around.. smh. Surprised she didn’t kneel on her way out lol…

this debacle is absolutely preposterous, everyone is insane lol. she has an humiliation kink thats the only logical explanation

later in the video she mentioned she never pushed back on the mistreatment bc she's canadian (too polite) and a woc... now... im usually the friend thats too woke... but hearing this from someone who worked in corporate finance, where ppl will sell their parents' soul to ensure a high ROI, is comical. she climbed up the corporate ladder, spent her hard earned disposable income on over hyped crap only to be toppled down by a nasty PR twink with foul manners 😭.

 

[Melancholybaby]

Lmao at her still wanting to shop and promote the row to her followers.

Seriously? She's gone way past fashion victim and is solidly in Stockholm Syndrome territory if true.

 

[nunova]

I thought everyone did move on from this whole "controversy"... but I guess she wants to stay in spotlight so badly with another "letter" to brand who doesn't care about her. I swear I didn't hear about her at all until that whole drama... when I'm familiar with majority of the stack fashion crowd and it's specific niches, I never really saw her before even in the Row(dent) sludge tbh. She definitely benefited on whole situation herself as she started getting bigger following than before, but the temporary attention is fizzling out.

Since I heard about the whole case I knew that she isn't really self-aware of how her behavior is sign of some issues going on. It's a literal parasocial relationship taken to the extreme. She thought she'll make it by faking (being "brand ambassador") to take everything on another level, get close to the twins while forgetting that they aren't accessible for a reason... well, her plan failed.

The cherry on top is that she still wants to buy the Row, when she could have switched up Philo's own label at this point instead for example...

 

[jeanclaude]

‘We’re so disappointed in you’...

giphy.com

 

[Kennnnn]

I suppose she was desperate to keep her VIC discount.

 

[NoInvite]

Flying to Paris without a proper invite is kinda embarrassing.
I find it so sad for her, sure she worked hard for a long time in finance and now has free time.
This became an expensive toxic hobby.

 

[Norden]

Im embarrassed for everyone involved. All this noise for overpriced nostalgic basics.

 

[upNorth]

Being personally bullied by a luxury brand is truly late-stage capitalism.

 

[susseinmcswanny]

I just watched the video and the way she describes the sales associates or contact or whoever speaking to her is f*cking sending me 😭 I can only imagine behind her substack paywall is like:

I met @/therow recently, my name is neelam (@/neelam.ahooja) and this is my M&G story. I met her October 20th of this year and it was horrific. She was rude, not classy and she lost a long time therowist that day. I walked into the $350 M&G and say hello she replies with "fat" and I shook it off because I thought maybe I had heard her wrong. As I approached her and asked to do my pose she stared at me blank faced. I continued talking "you saved my life" I say. "You're the reason I'm alive today". She looks me dead in the eye and says "you'll die soon enough, fatty" and then whispered "obesity". I started crying I had never felt pain like this and she started laughing and said "are you crying? Stop it. Stop it now" and she flicked my vagina. The photographer took the picture and I headed out of the M&G section and that's when the row started speaking whale to me. I still can't believe this happened. I cried writing this. I wish this weren't true but the row is in fact; a horrible person. Thank you for reading this. And if you don't believe me ask @/louispisano he was there with me.