For $8k one can buy a basic tweed jacket. This is decidedly not the old pricing.
Let alone printed skirts at this price.
The "old" prices are all on the website...
And printed viscose? Hermes now feels that it leaves way too much money on the table...can you imagine printed viscose Hermes scarves?
You seems to forget that under Virginie they sold 4K tshirts…
Tweed jackets starts from 6K to 10k-15K. Their leather stuff usually start at 9K for example.
In RTW, the pricing has been relatively consistent for quite some times.
You know I don’t have a strong opinion on Chanel fabrics and the use of synthetics. I have Chanel dresses from 2008 with viscose in them. Beyond Chanel even.
Hermes also had viscose in their clothes. During the Gaultier years for example…
Alber at Lanvin used polyester, viscose…etc. Those fabrics are sometimes blend and things like that.
Chanel is a brand of options anyway. You can have a classic boucle suit next to a cotton tweed next a heavily embroidered proposition. I can only speak for my experience. I have never had a fabric issue with Chanel. Neither with a brand like Tom Ford where I bought a viscose suit from his first collection for example…
btw, on the purseforum, someone spends well into 6 digit each year said that she felt insulted (among other things), someone who buys a few pieces each launch (in her 30s) said that she was not the target audience. on the rtw thread I think the hate/love ratio is like 10:1.
They will need to find some new customers...
Meanwhile, the previous collections in the store are being scooped up quickly. Maybe it is the plan all along.
They will find new customers and lose some. They are a private company. They don’t have the pressure of shareholders asking them for instant results.
I was a Chanel client since 2004, religiously. I don’t think I have missed 1 year between 2004 to 2020. Sure I was never the VIC who spend +1000000€ a year but they have valued me a lot. I stopped buying clothes when Virginie took over. They lost a client but they gained many more.
I have some girlfriends who also stopped buying Chanel clothes and there are a ton of women who continued buying the thing.
I’m sorry but I find the current collection super tacky. I have no business wearing or wanting to wear a boot with a pearl heel with a huge CC on it. It’s ridiculous.
A lot of brands have lost clients. It’s not something that afraid brands anymore, as long as the vision of the CD is strong. Chanel is not Moschino…
With Blazy, they will have me back into the house. And I’m sure a lot of women will comeback to it and some will stay. I still won’t spend 10K on a jacket or on any single item because come on but I’m curious…
Chanel has to move on. And if this is the sacrifice to be less tacky, I’m on board. With Karl, there was also a balance.
It’s the same at Dior. I think no matter what, JWA will make it less tacky. That’s why even though the collection wasn’t that exciting, the idea of a wardrobe is not stupid.