I think the pictures are beautiful but I agree that there's something missing. It doesn't really stand out. Change the name in the text and you could stick any perfume on the corner. The ad doesn't really express anything, any idea or story. I don't get a feel for what it will smell like from looking at the picture. Really it could be an ad for anything, not even perfume specifically. I think an ad should give you a better idea of what they're trying to sell. And not just the perfume but the image it represents. I don't get that in this ad and therefor I don't really want to buy it (based on the ad, I do want to know how it smells though).
And the-Ida, I thought the exact same thing, it looks like those before and after shots in V #47.