Chloé F/W 12.13 : Anja Rubik & Suvi Koponen by Craig McDean

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Facebook/Chloe

 

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Chloe.com

 

[LabelWhore4]

Anja's back! It feels like old times, only now the clothes are insanely boring.

 

[ALAUU]

Anja is always the perfect Chloe girl, but unfortunately this looks boring so far.

 

[ChrissyM]

i don't know... i always enjoy the vibe of Chloe ad campaigns. Excited to see more!

And I actually like their outfits

 

[visualoptimism]

i actually really like this, love the hair and the styling.

 

[Style Savvy]

Both Anja and Suvi are quintessential Chloé girls, so I'm really glad to see them here. (Unlike last season were both girls were miscast.) Based on the first image this looks like a promising campaign. I can't wait to see more.

 

[mackos]

Beautiful. It's so fresh, light and airy, the girls look great as well.

 

[Mchunu]

^though it could be the saturated red pants and graphic lines, I don't exactly see light and airy. Also because it looks very much like Mert and Marcus. Considering brand image, the picture itself feels a lot like a step forward, than backwards..not sure if I like it, but I don't mind it either. There is something about the models that seems very unfeminine for me, despite the beautiful shapes and textures of the clothes....I would have liked to see more air in and movement in the garments, versus the hair. But I would still like to see it in its entirety, including the logo.

 

[LagerfeldBoy]

Both Anja and Suvi are quintessential Chloé girls, so I'm really glad to see them here. (Unlike last season were both girls were miscast.) Based on the first image this looks like a promising campaign. I can't wait to see more.

Completely agree!

 

[TeeVanity]

Makes me really happy seeing Anja in this, just lovely.

 

[Northern Star]

So far, so good.......got the Chloe stamp all over it.
They never really push the envelope with their advertising, yet they always manage to make them recognisable and always retain a classy element.

 

[HeatherAnne]

Very modern sleek and cool with that background, especially interesting when contrasted with the timeless Chloe styling. I think it's beautiful, and I love how clean it is, the empty space in the ad is utilized brilliantly.

 

[ParisFashionMuse]

i like this better than last season. its not as soft as most of their campaigns but i love it

 

[Wolkfolk]

Very modern and urban ad, I also love the coolness and ease of it. It's very Chloé, very fresh and feminine with a perfect cast. Always a pleasure to see Anja for Chloé , Suvi looks good too.

 

[gossiping]

at least its not a dull studio shot i suppose

 

[Fiercification]

This looks very fresh...I love the sparse space in the backdrop and the suggestion of a motorway in the distance. Did this great collection justice judging from these previews.

 

[ad041715]

Very nice job. All praise must go to the composition which makes for a striking photo and has me looking in all the right places. Wonderful!

 

[anlabe32]

It's very fresh and actually feels very spring-y.
Eventhough I don't like both models, they are both very Chloé, so points for that!

 

[HelplessnessGray]

Modern and fresh. I like the color theme.