where does it say puta?
I guess you can take it out of context, or choose to look at the rest of the dresses.. there's a blender, an iron, a chair ('take a seat, woman'), references to the ultra sexist 1950s advertisements, and references to the high feminicide toll of Mexico (10 women are killed daily), which made headlines when women marched on the streets and damaged monuments. Men clutched their pearls like ' oh gOd nOO, nOt tHe MoNumEnTs Noooo!', and called them exactly that: 'ugly feminazis'. These are words men use when you 'cross' them (not unlike the 'ugly ovary producer' someone used here, in a post you liked). It's bold to reappropriate these insults but far more empowering than the 'girl power' also found here or some trite Jenny Holzer quote, because it addresses the dynamic without beating around the bush. I'm sure men will find it offensive but the ultimate consumer, women, will understand exactly what it means (not just random swear words).