Christian Dior F/W 2018.19 by Pamela Hanson

[kasper!]

Dumb Marie Claire editorial vibe....learn something from other brands like Armani who hired Sarah Moon to do their ads, it will save your boring clothes at least.

Miss all those Nick Knight ads from Galliano.

 

[Lola701]

I’m thinking about when Dior didn’t have a creative director and when Carine and Meisel did their best campaign in at least a decade....
It seems so far away now...

 

[YohjiAddict]

That shot of Ruth moping in the shearling coat is the only one I like, the rest ironic or not is just so banal.

 

[sweetpop]

I'm so disappointed in this whole campaign, especially when I read about the whole idea Dior are trying to get across to viewers. The caption accompanying the campaign pictures appearing on Dior's instagram talks about tapping into the French New Wave cultural and social aesthetic, being inspired by Jean-Luc Godard's films, and embracing the atmosphere of intellectual freedom brought about in the 1960s, which is wonderful.

But when you look at the campaign pictures, such as the one where the girls are gathered round on a couch as if in conversation, the caption chosen is:

"So what do we talk about?"
"I don't know. [shrugs] I'm trying to think of something."

So, upon being given intellectual freedom to talk about anything, and the final arresting topic is...nothing. Well, that's just excellent. See the modern Dior woman, one season proudly walking around with 'we should all be feminists' emblazoned across her chest, the next, nothing original or interesting to share with others when given the opportunity to speak honestly and freely.

Full Campaign

d-journaldubai

The other lines of dialogue, when taken out of the context of the films, are very obscure for the large part. They don't quite make sense, but they also don't really lend anything to do images which they are superimposed on.

Furthermore, if you're going to make your campaign like something out of a film, then make the subjects look like they're actually engaging in conversation, and not staring vapidly into the distance. You don't like the tartan skirt on her but she doesn't care? Superb, the Dior woman is one who is not afraid to speak her mind, but the Dior woman is also one who is strong enough to believe in her own choices. Don't just have it printed in words though, but depict it through facial emotions! The models are posing already, why not take it a step further, and ask for emotion in the eyes, more assertive and engaging body language? I don't think it's enough to lift someone's work directly (film lines in this instance) and show your appreciation through reincarnating it in another medium, it needs to be properly incorporated. Enough with this 'inspiring' business, MGC. Season after season, all I see are almost direct lifts of other people's ideas being sewn beautiful and intricately into clothes under Dior's name, but nothing wholly original from MGC. I'd really like to see just one collection that is something entirely fresh and original from MGC.

This campaign did get one thing right though, I don't anymore whether to laugh or cry.

 

[Royal-Galliano]

c'est non, indeed

 

[Benn98]

Furthermore, if you're going to make your campaign like something out of a film, then make the subjects look like they're actually engaging in conversation, and not staring vapidly into the distance.

Lol, well for starters, models are bad actresses. Generally. Every now and then when I want to cringe, I hit up one of Chanel's short films. Any one will do if you're in the mood for some schadenfreude-style comic relief, but the one with Kristen McMenamy carrying on an affair with Freja deserves a special place in Razzie hell.
It seems here the models may have been briefed, or prompted, to look like they're engaging. That much can be gathered from Lineisy's literal portrayal. Clearly acting like you're having a conversation must've been a concept so outlandish for them to comprehend. In a way it's not really their fault. Nobody does 'storytelling' or cinematic type of edits and campaigns nowadays. The trending photographers are not equipped for that. So it stands to reason that the current bunch of models wouldn't either.

We should probably sympathise with MCG because she couldn't have known it would turn out like this. I'm assuming she flipped through one of Pamela Hanson's photobooks and made her hire. Just a pity Hanson wasn't able to execute this with the same sort of 'storytelling' narrative which she's sort of renowned for. Or maybe she couldhave, but with a different more seasoned cast which would not align with MCG's youthful feminist target. This is what you get when you reach for creative limits beyond your reach with a hefty roll of red tape.