Christian Dior Joaillerie 2020 : Cara Delevingne by Mario Sorrenti

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Such a waste of Mario Sorrenti. This could’ve been shot by anyone.
 
God, at least there's the 'Cara quirk' to liven up these images somewhat, Lola. Otherwise it would've been another dull as dishwater Dior Joallerie campaign (see the ones featuring Anna Ewers). As it is her being herself is what carries these shots.
 
God, at least there's the 'Cara quirk' to liven up these images somewhat, Lola. Otherwise it would've been another dull as dishwater Dior Joallerie campaign (see the ones featuring Anna Ewers). As it is her being herself is what carries these shots.

Dior Joaillerie had ONE great campaign anyway...The one with Catherine McNeil. Fabulous! It was impossible to not wants those bijoux after...
 
Dior Joaillerie had ONE great campaign anyway...The one with Catherine McNeil. Fabulous! It was impossible to not wants those bijoux after...

Ugh, yes! It made you want the jewels.
I've never been one for jewels, but I've just finished ALT's scandalous memoir, and the way he usually refers to it, and also the French obsession with it, makes me appreciate it from afar.
 
Dior Joaillerie had ONE great campaign anyway...The one with Catherine McNeil. Fabulous! It was impossible to not wants those bijoux after...

Absolutely! I also thought the campaign with Raquel Zimmermann by Steven Meisel was unforgettable and extremely elegant.

Now in 2020, unfortunately, campaigns as previously mentioned are few and far between. The outcome of this particular campaign is mundane, pedestrian and more suited to a brand like Swarovski.
 
Absolutely! I also thought the campaign with Raquel Zimmermann by Steven Meisel was unforgettable and extremely elegant.

Now in 2020, unfortunately, campaigns as previously mentioned are few and far between. The outcome of this particular campaign is mundane, pedestrian and more suited to a brand like Swarovski.
Raquel’s campaign was good and elegant but maybe more conventional. The I&V McNeil campaign was more intriguing and the collection of Joaillerie was quite exceptional too. And I love how they made Catherine look like Victoire De Castellane.
 
I wonder why all Dior campaigns look so cheap. Like this is cheaper than Tous and Pandora. Do they hire marketing people from Claire's or Forever 21? Seriously, this doesn't work from the model to the art direction. Dior Joaillerie should aspire to be rival to its peers not third tier mall jewelry store.
 
The latest in a series of dull offerings from Dior.

In general, I am sick of the brand’s over-reliance on “Dior Grey” and the grey-to-white spectrum as their failsafe tool to add sophistication to whatever rubbish campaigns they decide to put out.

Grey works when it exists in soft or sober visual contrast to precise lines, almost painfully sharp elegance, or to the exuberance of Galliano’s designs.

It doesn’t work when you constantly use it as the backdrop to the most generic imagery it’s possible to produce.

The Dior-branded universe is riddled with grey, like it’s offering you an expensive taste of mild boredom.
 
I guess this works for MGC's Dior. I really do not know anyone my age or younger who still cares about Cara Delevigne. We have all grown from our 2013/14 Tumblr days. Furthermore, I feel like Cara never reached the global status as a celebrity that people thought she would when she started appearing in big films. So I cannot think of reasons why people in the industry still try to push her.
 
That was so cringeworthy I couldn't even watch the whole 30 seconds. Yikes.
 
Cara has become a sort of joke to me nothing she does works for me anymore and she’s become irrelevant so whenever a brand pushes her I always know that brand has too become irrelevant
 


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