Christian Dior Pre-Fall 2019 : Jennifer Lawrence by Zoe Ghertner

[Morgane07]

She doesn't make clothes and accessories look good, and her hair never looks good either. She's much better suited for their makeup line. She looked very good in their Dior Addict lipstick ads.

 

[JacquelineJane]

when will they get rid of her? this connection never worked

Why would they get rid of her when, despite what the bubble of TFS thinks, research shows the collaboration is actually one of a very select few that ranks highly in terms of consumer trust and authenticity due to her "high resonance with Dior's customers"?

 

[TZ001]

Photographed by Zoe Ghertner

 

[Morgane07]

Why would they get rid of her when, despite what the bubble of TFS thinks, research shows the collaboration is actually one of a very select few that ranks highly in terms of consumer trust and authenticity due to her "high resonance with Dior's customers"?

I wonder to what extent this type of survey reflects actual sales, especially on a global scale. It seems limited. The Rock's shoe line selling out in 30 minutes is a more obvious indication that he's very bankable but there are no stats or hard data for J. Lawrence, although we can assume the partnership must work for them if they keep her.

To arrive at these rankings, Spotted surveyed 300 U.S. participants of all ages with questions concerning the likability, relatability, attractiveness, trustworthiness, authenticity, and facial, name and voice recognition of 400 actors who had brand endorsements between January 1, 2017 and August 31, 2018.

 

[dodencebt]

Why would they get rid of her when, despite what the bubble of TFS thinks, research shows the collaboration is actually one of a very select few that ranks highly in terms of consumer trust and authenticity due to her "high resonance with Dior's customers"?

You said more or less the same thing in October last year in the Alicia Vikander for Louis Vuitton thread along with a reference to the same survey, making these two posts the only things you've posted in the last 5 years. Did you conduct the survey? Or do you work for Dior, or maybe you're part of JLaw's team? Just interested.

 

[Leonardo]

Christian Dior Eyewear



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