Christian Lacroix for Evian

[titania]

don't think there's a thread on this...

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holy water

it's not enough that some supermodels suggest bathing exclusively in evian.

now the world-famous water brand has commissioned couturier christian lacroix to customise its packaging. the designer not only created a 'couture bottle' of which only 99 are being released in the first quarter of 2008, he's also come up with a more affordable 'prêt-à-porter' version. each couture bottle has been hand-blown by glass artisans in switzerland, and is individually numbered. while the prêt-à-porter versions, as you'd expect, are very much off the factory belt. the couture bottles have been displayed at exclusive outlets throughout the world including collette in paris and xxx in new york and, as part of a worldwide initiative, are being auctioned off at charity fundraising events including australia's silver party to be hosted in late february 2008, which will raise monies for the sydney children's hospital. see? water can have healing properties.

antonino tati

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cream #42

 

[titania]

haute couture...

... et prêt-à-porter.

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goldarths

 

[gius]

are they calling it "holy water" ?

weird i was almost expecting the bottles would be plastic
that would be fitting for lacroix

beautiful designs
thanks titania

 

[seanutbutter]

I think this would be better off placed in the 'Pointless Designer Accessories' thread.

 

[gius]

according to style.com
the price for the couture bottle is $1,400
the 'ready-to-wear' bottle is $12.50

 

[titania]

i think it's pretty interesting though... especially the couture bottles, since they're actually made by skilled artisans and are being auctioned off to raise funds for charity. sure, it's laughable that a couturier repackaged a water bottle. but it's purpose of being is not completely 'pointless'...

 

[seanutbutter]

Well, I think it's a bit silly for a designer to become involved in packaging water, regardless of where the funds go. If you really want to donate to charity, I can assure you that there are better ways to go about it than to buy a bottle of liquid.

 

[kissmesweet]

^ Well I think that the whole gimmick is packaging itself and not really the water.

 

[Diamond Star]

the 'prêt-à-porter' bottle does look quite pretty ...didn't Matthew Williamson design bottles for Coca Cola? a while ago..that was worse than this

 

[Miwi]

Prêt-à-porter looks really nice. It costs around 4€ here.

 

[Thefrenchy]

i've the P-A-P one

 

[alix*]

Such beautiful bottles.

But it's quite strange having a designer collaborate with a water company... but hey, I can't complain if it's for charity.

 

[ChrissyM]

at least the money will go to a charitable cause..

though it certainly is above all a marketing tool for evian..
doing things for charity is just another way of making themselves look good..

sounds cynical, but it's true

 

[softgrey]

it's a marketing tool for lacroix as well...

i think i like his industrial design better than his fashion design really...

...

 

[pinksatin]

I like the RTW one. I would buy it just to save the bottle but I haven't seen it anywhere. Do you know where it's sold? Honestly i think the HC one is like a cross between an ugly crystal kitschy doll and a religious icon. If I wanted to give $1400 to charity I wouldn't use that bottle to do it.

eta: I noticed the bottle says 2008. Does that mean they're going to have a series of these?