its mainly sales but also investment, both due to the real bad economic situation in EU Helena..
Europe fashion industry has been hit
a-by the euro/dollar situation (we are too expensive to export it seems, EU fashion industry is nothing if it cannot export its goods)
b-by the made-in-china trend (too many people working in the industry are now left without jobs, mainly manufacturing houses & related industries closing down and on top of that China has problems delivering goods ending up in great delays on fw collections for a good number of fashion houses -most of them in Germany)
c-by economic uncertainity which leads directly to lower consumer consumption (when one needs to cut down expenses, fashion items are the first to be cut off the budget)
just a look at this week's EU stock exchanges shows how bad the situation is
worst of all, the trend seems to be having no end
there was a slight 'change of mood' with sighngs of optimism in spring but now we are back to hard times again
Europe fashion industry has been hit
a-by the euro/dollar situation (we are too expensive to export it seems, EU fashion industry is nothing if it cannot export its goods)
b-by the made-in-china trend (too many people working in the industry are now left without jobs, mainly manufacturing houses & related industries closing down and on top of that China has problems delivering goods ending up in great delays on fw collections for a good number of fashion houses -most of them in Germany)
c-by economic uncertainity which leads directly to lower consumer consumption (when one needs to cut down expenses, fashion items are the first to be cut off the budget)
just a look at this week's EU stock exchanges shows how bad the situation is
worst of all, the trend seems to be having no end
there was a slight 'change of mood' with sighngs of optimism in spring but now we are back to hard times again