After Meisel worked tirelessly season after season to make them look respected and like a luxury brand in the fashion circles, this is what they choose to do? A cheap-looking studio shoot? Good luck! The JLo images are ok, very much 'of the moment' meaning it looks like any old editorial you'd find in most magazines right now. Doesn't help Coach at all, or give the consumer an idea of what they stand for aesthetically. Not values and such, I'm talking in terms of clothing. Yes, consumers are all about values but at the end of the day, it's the actual piece of clothing that matters.