Alexander McQueen F/W 2020.21 : Sora, Anok & Jill by Jamie Hawkesworth

Alexander McQueen F/W 2020.21 Campaign
Photographer: Jamie Hawkesworth
Designer: Sarah Burton
Cast: Anok Yai, Sora Choi and Jill Kortleve Star

hypebae

 
I don’t understand why they shot the same dress on three different models....

is that white dress the only thing they sold?
 
I don’t understand why they shot the same dress on three different models....

is that white dress the only thing they sold?
Exactly. I honestly feel like Sarah has designed the same collection for the past few seasons. For example, I feel as if the black pantsuit that Anok is wearing was shown a season or two ago.
 
Well that was so underwhelming. I was expecting a bit more variety but their formula each season appears to be shooting the models in some out of place environment. What a waste.
 
Sometimes I wonder what’s the difference between a catalogue and a campaign.... And more than ever before, I’ve never seen a campaign that looks so much like a catalogue. No emotion, no real point of view or vision, just clothes and accessories shot in a natural environment. Not even the models are convincing in selling those bags!

Even Alicia Vikander is more convincing when she is holding her Vuitton purses!
 

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