How does an insufferable site like Hypebeast already have the campaign??
I think the Coach concept was good when it lasted, it's time to move on now. New York isn't that diverse. Meisel tried here, but the backdrop looks like a greenscreen film. Fake! And I don't know any of the cast. They should get a diffferent casting director.
Here for Nisaa. Girl has that next level look meanwhile Coach continues their rebrand. They've developed their own visual language at this point season after season. Would be interesting to see something slightly darker with more edge next time. The girls look great regardless...though the leather goods are giving me classic Marc by Marc Jacobs.
Although Ashley's casts have always been fresh, it is always a bit predictable. Couple of white girls with a token black and Asian girl.
And because they always do overhaul of the models, I don't associate any models with Coach. Coach has no muse (don't tell me Selena) and I feel they should have developed a couple by now.
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