Coach S/S 2024 : Jennifer Lopez by Emily Lipson

[DK92]

 

[vogue28]

More from the campaign:

 

[Scotty]

I thought Coach was gearing towards young so this is a terrible brand ambassador choice.

 

[Deleted member 1957]

You can tell that this campaign is made to be put on buses and taxi cabs. Almost looks like a movie from one of her romcoms still than a fashion campaign.

 

[tourbillions]

I thought Coach was gearing towards young so this is a terrible brand ambassador choice.

J. Lo is what baby boomers think of when they brainstorm of a new, fresh, young brand ambassador. very on brand

 

[DK92]

 

[DK92]

 

[Nimsay]

Considering the Coach closed in Boca Mall - a mall where everyone has 1k shoes. Id say Coach is struggling badly outside of the midwestern status symbol market.

 

[DK92]

Once again Coach brings something that doesn't match the brand or Jennifer Lopez, but it is something current for the new generation that was born with the ability to admire basic things and this has worked, given the revenue of more than 6 billion per year... Unfortunately they will maintain the partnership with this photographer for the next campaign and only change it next year if JLO is still an ambassador. I wish they would invest in Meisel again or bring in M&M who always work very well with Jennifer.

 

[MDNA]

It looks like some random TikTok content, I don’t think it’s a campaign.

 

[Scotty]

Once again Coach brings something that doesn't match the brand or Jennifer Lopez, but it is something current for the new generation that was born with the ability to admire basic things and this has worked, given the revenue of more than 6 billion per year... Unfortunately they will maintain the partnership with this photographer for the next campaign and only change it next year if JLO is still an ambassador. I wish they would invest in Meisel again or bring in M&M who always work very well with Jennifer.

The Meisel ads worked well for Coach. This is just JLo playing young as if she’s a Miu Miu girl. Not her vibe or the brand’s whatsoever.

 

[jeremydante]

She looks good, but that shade of green doesn't compliment her.
I see they are trying to do a play on age, Y2K appeal and her being of age, yet shot in a young way.
It's fun, I wonder how long this contract is with Coach, she's worked with them for a while now.

 

[DK92]

 

[Deleted member 116957]

There's something... well... interesting about a woman in her 50s being styled as a y2k millennial in 2024, but ok. I still don't get her appeal to some members here.

 

[Lola701]

She looks great but this is one association that will never be believable.
Even her contract doesn’t make her wear Coach in her everyday life.

They should have signed the girl who did the Mermaid movie.

 

[FashionFanatico]

tacky (what a monstrosity of a denim bag!)meets tacky (sorry J.Lo) - perfect match!

 

[jeanclaude]

..."I'm still, I'm still Jenny from the block Coach..."

 

[NicholasII]

God I miss those ads with Selena and I’m not even a fan of hers.