Comme Des Garcons - Guerrilla Stores

[faust]

you mean to say that all that three sleeved mini tutus and drapes are all for show ??? ......and its all clever marketing.????

you have a problem with that?

 

[softgrey]

comme and guerrilla stores and where and when it opens and how it looks.....why ?......please tell me who wears comme's main stuff with those buldges and mini minis and drapes upon drapes..??
can someone tell me...better still can someone post a real life photograph of ANYONE wearing hard core comme in real life...[ not the tshirts and jeans - but the tutus and 3 sleeved dressses.]......

tell me tell me please !!

me me me!!!....
i have pants with SLEEVES......
i them...

 

[.francesca]

have a look through these here forums, bearbrick - you might be quite surprised!

ps. i can vouch for softgrey's sleeve-pants

 

[Honey~Blade]

The tutu's and drapes are not for marketing, those butt ugly print tees are.

 

[*sayan]

bear..chill out, whats up with you? you hate fashion enough to b*tch but on the other hand you take the time to post..

 

[bearbrick]

who wears hard core comme ?

bear..chill out, whats up with you? you hate fashion enough to b*tch but on the other hand you take the time to post..

sayan....i love fashion and it does make the world go nuts which is great .....but surely i cant b the only CuzrioUS guy out there who has wondered ....who wears the stuff......???.....

 

[bearbrick]

you have a problem with that?

huh...???.....lighten up its only fashion

 

[.francesca]

no fighting and stay on topic, please!

 

[*sayan]

Your right francesca...sowy......peace love and understanding..

 

[tuomas]

cool! let me know when and where if you get any further info. i never got the chance to visit the guerilla store when it existed.. it was already gone when i visited hki. thats why im so eager to know about its return..

are those your own pics on your profile?

Ok, the store's opening on Tehtaankatu in July/August. It a regular store selling Comme and Y's Yohji etc, so they won't have the vintage pieces available at the Guerrilla stores. Also later in the autumn there's a new lifestyle store popping up on Eerikinkatu with a wide range of men's Comme, Raf and many more...Can't wait!

The pics are stills from the 80s cult movie Christiane F

 

[GuerrillaBoy]

COMME des GARCONS Guerrilla store +30210

Did you check Athens?

 

[melt977]

Lena! Any comments on the Athens store yet????

 

[miss6o]

Ok, the store's opening on Tehtaankatu in July/August. It a regular store selling Comme and Y's Yohji etc, so they won't have the vintage pieces available at the Guerrilla stores. Also later in the autumn there's a new lifestyle store popping up on Eerikinkatu with a wide range of men's Comme, Raf and many more...Can't wait!

The pics are stills from the 80s cult movie Christiane F

thanks

 

[marconine]

another store!

some month ago another store opened in cologne city! (germany)
it´s in an old butchery and quite small...
but good stuff... i found a nice junia jacket..

 

[nqth]

an article about Athens store

http://www.ekathimerini.com/4dcgi/news/civ__KathiLev&xml/&aspKath/civ.asp?fdate=17/02/2006

Guerilla store lands in Athens
Greek leg of Comme des Garcons alternative global outlet campaign sets up shop at Bios for a year


Old and new items come together at the Comme des Garcons guerilla store in Athens. The idea for the outlet’s supply is to showcase signature pieces which may one day achieve collector’s item status. (Photos: Giorgos Karayiannakis)
By Elis Kiss - Kathimerini English Edition

Breaking away from the often dictatorial rules governing the fashion industry establishment has always been high on the agenda of Japanese-born Comme des Garcons.

In the case of the cult brand’s global chain of guerilla stores, for instance, the mantra is this: “Small groups of independent people fighting for what they believe.”

This is where unexpected sites turn into alternative outlets for the brand, with a maximum operational duration of up to a year.

Following guerilla stores in Berlin, Copenhagen, Hong Kong, Singapore, Cologne, Warsaw, Helsinki, Barcelona and Reykjavik, among others, an Athenian outlet began “occupation” (the term coined by Comme des Garcons) last month at the city’s Bios center.

Since the early 1970s, when Rei Kawakubo established the company in Tokyo (before moving to Paris in 1980), Comme des Garcons has been at the forefront of fashion innovation clearly defined by her modern spirit. Kawakubo’s road to success has been paved with conceptual fashion based on deconstruction, a penchant for black (every collection features a black segment) and a sense of austerity. Besides turning into major inspiration for minimalist designers — think Martin Margiela, Helmut Lang and Ann Demeulemeester, for instance — Kawakubo’s groundbreaking attitude has brought a series of novelties. The idea for the guerilla stores came to her sometime in 2004, during a trip to Berlin. Designed by an architecture student, the first guerilla store opened in the German city on the premises of an old bookstore.

“The stores open in ‘dead’ areas,” said Dimitris Papadopoulos, the man behind the Greek leg of the international campaign. As the local partner for the project, Papadopoulos heads the outlet situated on the first floor of Bios. “In Warsaw, for instance, the guerilla store was situated underneath a bridge.”

How does the company pick the guerilla store location? Don’t expect any to turn up in style capitals such as New York, Tokyo, Paris and Milan, for the idea is to set up shop in areas which appear to be off the fashion map. Once the city is chosen, the search is on for a place which has something to say about the city’s history. At Bios, for instance, the Parthenon acts as a backdrop (the monument is also featured on the Greek campaign’s poster, which is written in Greek).

Without any fanfare and publicity, each opening is announced only a few days before (“It drops like a bomb,” according to Papadopoulos), while no outlet advertises.

For Papadopoulos, whose passion for fashion led him into the field of retail a few years ago, it was a 1997 catwalk collection, featuring striking, unexpected volumes, which drew him to Comme des Garcons. A May 2005 letter addressed to the company’s Paris headquarters was enough to trigger interest and eventually lead to the establishment of the store (in Athens, Comme des Garcons collections are available at Sotris and Bettina stores). Meanwhile, more guerilla stores are expected to open in Istanbul, Mexico City and Glasgow. Though the stores disappear after a year (or less), they may resurface in the same city in a different location.

Is a Comme des Garcons guerilla store a glorified discount outlet?

“It’s a brilliant business move, taking the object outside its natural habitat and giving it to the public in a very different way,” explained Papadopoulos.

Away from state-of-the-art Comme des Garcons outlets where every single detail counts, the guerilla stores appear laid-back and inviting — once you locate them.

This is where initiated fans and newcomers to the brand can browse over selected items from past and present. More than an attempt to get rid of stock, the guerilla store’s supply is based on the promotion of signature pieces, a number of which may one day reach collector’s item status. The prices for “vintage” pieces, such as a 1999 sequined combo currently available at the Athens store, may drop down to 40 percent.

At Bios, besides garments, customers will find popular (and well-priced) T-shirts, footwear, accessories and gadgets as well as perfumes (a new Comme des Garcons fragrance, Guerilla, is expected to be launched sometime this year), while fresh additions at the Bios fragrance counter include the Series 5 Sherbet Solids and the Series 7 Sweet. The store’s stock will be renewed every 20 days, while the Comme des Garcons spring/summer collection will be available in mid-March at regular prices.

Also on display are pieces stemming from collaborations with other brands, such as a Comme des Garcons collection jointly produced with sportswear specialist Fred Perry, featuring shoes and T-shirts, among other items.

During the “occupation” Papadopoulos is willing to explore possibilities of collaborations with local talent — which could produce exclusive limited-edition pieces by Greek designers — along with artistic and music projects.

 

[GuerrillaBoy]

an article about Athens store

http://www.ekathimerini.com/4dcgi/news/civ__KathiLev&xml/&aspKath/civ.asp?fdate=17/02/2006

Cool....

 

[nqth]

The Warsaw G is "reactivating"in March :-)
I've seen the new place recently, oh dear.

 

[GuerrillaBoy]

The Warsaw G is "reactivating"in March :-)
I've seen the new place recently, oh dear.

Naughty nqth!!!! it's a suprize! In Athens the occupation was 20 January and the guy announce it 16 January it was really a very big suprise!!

 

[nqth]

^ No I'm not naughty at all:-P (I were if I would tell you the add-P

 

[GuerrillaBoy]

^ No I'm not naughty at all:-P (I were if I would tell you the add-P

ok... keep the add as a suprize!did you like the Athens G??