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nqth said:Thank you i-love:-)
I must corect myself on the Play cardis. The wool is thicker but soft.
But, there is a lovely cream Comme Comme cardi in navy (or blk) stripes and polka dot:-) which costs half the Play!
nqth said:Thank you i-love:-)
I must corect myself on the Play cardis. The wool is thicker but soft.
But, there is a lovely cream Comme Comme cardi in navy (or blk) stripes and polka dot:-) which costs half the Play!
A WORLD-RENOWNED designer label is to open a new store in Glasgow and close it down 12 months later in one of the first examples of "guerrilla retailing" in the UK.
Comme des Garcons, the Japanese fashion label, will sell in-season and vintage clothes from a disused warehouse building overlooking the Clyde for a year before shutting up shop and moving to another city.
It is part of a wider trend known as "pop-up retailing" in which traders set up shop unannounced in modest spaces. Demand for goods is boosted because knowledge of the store is spread by word-of-mouth, creating a sense of exclusivity among aficionados. Some shops have even insisted customers recite passwords, which are posted on internet fashion websites.
"It is the ultimate in underground cool," said Antony Miles, editor of fashion magazine, 10. "It creates a sense of excitement around the product and gives it more of an edge than a luxury department store."
Glasgow is the first British city in a worldwide list of destinations to host a Comme des Garcons "guerrilla store" - a concept which has been used by others including streetwear label The Duffer of St George and independent fashion trader, Vacant.
The store will trade from the ground floor of the former bonded warehouse in Eastvale Place, between Yorkhill and Partick. Currently empty except for a motorbike repair shop and a coating firm, the building will be the centre of a fashion buzz as fans of Comme flock to buy clothes and fragrances. Mr Miles added that the makeshift appearance of guerrilla stores was already being adopted as "a look" by permanent trading spaces such as London's Dover Street Market.
"It is like changing the frame on a picture to freshen it up," he said. "Moving the stock around gives another chance to promote their designs, and temporary shops allow them to have a presence in many different cities without the cost of expensive, permanent shopfronts."
The store was brought to Glasgow - after previous spells in cities such as Tokyo, Berlin and Barcelona - by a local artist known as Mutley and his partner George Matheson, a sound engineer. "The idea is to create a unique and unconventional environment where an array of new and vintage pieces can go on sale," said Mutley. "We are looking at the possibility of selling other labels such as Watanabe but at the moment it is only Comme.
"We thought Glasgow would be ideal for a guerrilla store, and the venue lends itself to that underground feel." He added: "The guerrilla store removes products from the traditional fashion and shopping environment and presents them in a completely different context, more raw and artistic.
"We think it will work particularly well in Glasgow, but will also have a very wide appeal - international, in fact."
The arrival of the shop, which is open four days a week from next Friday, has been hailed by tourism leaders. Scott Taylor, chief executive of Glasgow City Marketing Bureau, said: "This is great news for Glasgow and demonstrates its credentials for cutting-edge style.
"The concept appeals to the sort of person who shops here - adventurous in spirit with an eye for the unusual."
A spokeswoman for The Duffer of St George said: "We once operated a temporary shop in Foubert's Place, London. It was a great way of bringing the brand to a wide spectrum of customers, and featured one-off pieces as well as vintage clothing from our archive."
nqth said:Up pops latest fashion in retail therapy - 'guerrilla shopping'
ALASTAIR JAMIESON
http://business.scotsman.com/retail.cfm?id=658912006
rui said:WHAT ABOUT NEW YORK?
I know of so many places a guerrilla store can occupy. How does one get in contact with Comme to run a guerilla store?
GuerrillaBoy said:another brands such as WATANABE?!?!?!?!?!
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grrrrrrrrrrrrrrrrrr!!!
This article needs lots of corrections!!
thanx nqth!!!!
Johnny said:What corrections?
GuerrillaBoy said:1....a disused warehouse building overlooking the Clyde for a year before shutting up shop and moving to another city.
it is not moving from city to city
2....The store was brought to Glasgow - after previous spells in cities such as Tokyo, Berlin and Barcelona -
never existed and never will.
3...."We are looking at the possibility of selling other labels such as Watanabe but at the moment it is only Comme.
???HALLO?!?!NO COMMENT!
thats enough i think![]()