Comme Des Garcons - Guerrilla Stores

[i-love-polkadots]

Hmmmm. Not sure about this. This brings back some concerns I voiced a good while ago about comme and the whole guerilla/collaboration thing. Isn't this "dissappeared" or "reoccupied" thing just a fancy way of saying that the Barcelona store wasn't succesful and the Berlin one was? Reoccupation was not part of the original agenda. In fact I remember Adrian Joffe saying that they would always close after a year, no matter how well it was doing..... Maybe it's a different address, but I can't help thinking, a little cynically perhaps, that they're just wanting to keep hold of a good thing. Nothing wrong with THAT, as such, it's the way that it's inconsistent with the original marketing that is the issue.

Hi, the Berlin store disappeared like the Barcelona one. One year, one place.
Berlin Chausseestraße closed and the new store is now in Karl-Marx-Allee 78 in Berlin Friedrichshain. Also an old bookstore, but completely different to the 1st one. 1950ies architecture on a lost boulevard in the east, with socialist charm.

The idea is not to become to comfortable and used to a place - keep the energy fresh and do new things. If it was about keeping hold of a good thing, I think they could have kept the shop or at least the area. Cheerio

 

[travolta]

i think they were pretty successful in what they were trying to achieve with this type of marketing...even if the store closes and they "lose" some business in that area...it gets people talking, invigorates the brand and leaves us thinking about whats next??

 

[Arturo21]

there is actually a cool mini store in Stockholm with some nice Junya pieces...

Really?!?! What's the name? I must go next time I'm in Stockholm!

 

[whizkit]

New store in Copenhagen , opens 1st April

 

[Drowned]

There's one in Helsinki.

 

[nqth]

Brutus mag lists Hongkong among the Guerrilla Store. I haven't heard anything about it:-)

From 5.4.2005 a "new" store JAN CdG is open at the old "2" store, the place for Junya Army Store, and colettemeetsCdG lately.

I don't understand japanese text. Automatic translation says that the theme is "the man of the adult":-) . The store is open for 1 year.

The decoration is said to be designed by a Belgian artist. Maybe he is the same who made Raf Simons space at Dover Str.?


Runner, could you please translate :-) Maybe you will know more? Thanks so much.

http://kstyle.s57.xrea.com/archives/2005/04/jan_comme_des_g.php

 

[PrinceOfCats]

I understand that. My gripe is that comme market the concept in such a way as to appeal to a particular way of thinking, that of their typical (or target) customer perhaps - who likes the idea that they are not just out to make big profits, who like the purity of the guerilla ethic etc. Then they decide that it's a good way of making money as well. It's not a big deal or anything, it was just an observation........

Comme Des Garcons advertises in 'The Spectator'...

 

[nqth]

Prince, I want to see that ad!!! Is it the first ever in "normal newspaper"? Btw, what kind of newspaper Spectactor is :-P?



As about Jan CdG, I was right:-)))) Jan de c*ck designed Raf Simons stall in Dover Str.

 

[Paullw]

Its not an especially revolutionary thing to do. We've had a lot of redevelopment of the town centre here, and lots of businesses moving around, which has left a few spare shops. So far there have been 3 temporary shops, lasting about 3-4 months, either just for Christmas, or just to get rid of the companies stock, however they sold toys, discount golf equipment and cheap clothes, so weren't pretentious enough to market themselves as 'guerilla shops'.

 

[nqth]

Paullw do you mean Hong Kong? Thanks:-)

The add is Back Exit of Unit 11 G/F, 18 Ka Yip Street Chai Wan Hong Kong.

 

[Hanne]

New store in Copenhagen , opens 1st April

address: Islands Brygge 7. open mon-fri 12-19 og sat-sun 10-19.
Surreal that is 5 minutes walking from where I live!!!!...I'm going by tomorrow..

 

[helena]

oh Hanne how exciting. will you post back to tell us how it is....and let us know what womens stock it has......

enjoy!!

 

[faust]

Don't forget your camera, Hanne!

 

[softgrey]

yay hanne...
can't wait for your review...

 

[thomas28]

Paullw do you mean Hong Kong? Thanks:-)

The add is Back Exit of Unit 11 G/F, 18 Ka Yip Street Chai Wan Hong Kong.

There will be Guerilla store in Hong Kong?

 

[Hanne]

I went...kinda surprised it was open on a sunday (danish stores are usually closed on sundays)..it's a small icecreme parlour/ clothing store..the guy who has it was very nice. I got on the mailing list..and he told me new stock would arrive in 3 weeks..but I despite having my camera in my bag I didn't work up my nerve to ask if I could take pictures inside

There was Comme des Garcons : Homme, Tricot, SHIRT, Pink and Fred Perry & Comme des Garcons, and Junya Watanabe.

Mostly mens stuff, some womens, perfume, shoes, bags etc

I didn't buy anything..I guess I can wait to have a look at the new stuff arriving in 3 weeks when my shape is altered somewhat, but my husband bought a polo shirt, mesh on the back, reversed sewing, a lot of details that the pic doesn't do justice (attachment) and a dark blue cotton t-shirt w. black edge.

For helena - the womens stuff..the little that I did recognise was from ss03, aw03 and ss04

 

[nqth]

Wow thank you so much for the pictures and review, Hanne:-)
The Tshirt is v.v nice:-)


The store looks like a small cafe shop:-P

 

[nqth]

There will be Guerilla store in Hong Kong?

I don't know:-) I havent heard about HK bur this is Brutus magazine wrote. Thomas if you happen to be there, or passing by, please please write a report:-)

 

[helena]

sounds good Hanne. Its funny being in an ice cream shop isn't it? The top your husband bought looks good. I hope they get some good stock in so that you have fun soon!!!

 

[cigaretiquette]

I heard that people have very high expectations on the new store in Copenhagen so if anyone will be heading there within the close future then DO contact me and tell me if it was good or just so-so like the rest.