Daniel Lee - Designer, Creative Director of Burberry

[Thefrenchy]

From what I heard, his entire team (both design and visual) is allegedly running away from Burberry -- to the delight of the suits from what I was told...

 

[Lola701]

From what I heard, his entire team (both design and visual) is allegedly running away from Burberry -- to the delight of the suits from what I was told...

It’s a pity but understandable.
His contract ends this year right? The thing is that he is talented, I like his vision and want to see him succeed elsewhere but all the houses are taken so far.

 

[PDFSD]

From what I heard, his entire team (both design and visual) is allegedly running away from Burberry -- to the delight of the suits from what I was told...

easy clean up & cost effective ..expensive staff leaving on own accord.

Lee needs a brake for burberry and his ego and come back like he has something to prove.

 

[GivenchyAddict]

It’s a pity but understandable.
His contract ends this year right? The thing is that he is talented, I like his vision and want to see him succeed elsewhere but all the houses are taken so far.

Fendi is still available. 🤭

 

[Lola701]

Fendi is still available. 🤭

I love Silvia but I would definitely trade her for Daniel. But again, I think they should work in tandem for menswear and womenswear.

 

[Thefrenchy]

It’s a pity but understandable.
His contract ends this year right? The thing is that he is talented, I like his vision and want to see him succeed elsewhere but all the houses are taken so far.

I do too. Worst case scenario, just wait a couple of years and we're gonna play musical chairs again... He just needs a brand where he can express his vision in a 360 way, and there aren't a lot of them. Unless they trust him to bring back a brand from the dead?

 

[PDFSD]

BURBERRY fiscal first quarter 2026 sales decline at a slower pace​

Posted On July 18, 2025 CPP-LUXURY

Burberry’s turnaround is gathering pace. The heritage luxury brand says actions taken over the past few months — including marketing campaigns celebrating the British summertime and a “rebalancing” of its collections — helped to improve its performance in the first quarter of the 2026 fiscal year.

Comparable store sales were down 1 per cent year-on-year in the 13 weeks ended 28 June, compared with the 21 per cent decline recorded in the last quarter. Overall, Burberry’s retail revenue — including contributions from new space — fell 6 per cent on a reported basis to £433 million in the first quarter (down 2 per cent at constant exchange rates).

By region, comparable store sales in EMEIA grew 1 per cent as a rise in local spend helped offset a decline in tourist spending.
The Americas grew 4 per cent. Sales fell by 5 per cent in Greater China and by 4 per cent in the rest of Asia, where a “challenging performance” in Japan was only partially offset by growth in South Korea.

Burberry CEO Joshua Schulman said it was his one-year anniversary in the role. “If you had asked me 12 months ago where we’d be today, I wouldn’t have imagined the amount of progress this exceptional team is making,” he said. “We’re really pleased with the sequential improvement we’re seeing across the regions, particularly the shift to positive comps in EMEIA and the Americas. We’re optimistic about the quarters ahead.”

In the US, which accounts for 19 per cent of revenue, Burberry has adopted a two-pronged approach: targeting its top-spending customers with tailored events, such as a trip to Flamingo Estate in Los Angeles, while driving traffic in malls by bringing its festival marketing campaign to life with live DJ sets. “The storytelling and products now appeal to a much broader range of luxury consumers,” said Schulman.

CFO Kate Ferry emphasised that China is still a “very important market” for Burberry, currently representing about 30 per cent of its global sales. While traffic there is challenging, she said conversion has improved. “Tariffs are a headwind, but we spent a lot of last year looking at supply chain and price elasticity,” said Ferry. “We took a surgical approach to price increases in the US. It is highly dynamic, so we continue to monitor and manage.”
Across all markets, Burberry said its Q1 sales were supported by stronger brand desirability — up 11 points this quarter according to its internal tracker — and improved conversion across the board. Outerwear and scarves are performing well, and Schulman highlighted lightweight jackets with check trims as a Q1 bestseller. Burberry is also seeing “green shoots” in other categories, he said, such as footwear (wellies and pool slides had a “strong response from customers”).

E-commerce sales improved for the third consecutive quarter, driven by stronger product mix and storytelling, though Burberry warned that wholesale sales are expected to decline by around mid-teens in the first half of 2026.

In May, Burberry outlined cost-saving measures that include laying off 20 per cent of staff, equivalent to 1,700 jobs. At the same time, the brand revealed that its revenue for the year ended 31 March 2025 fell 15 per cent to £2.46 billion, with adjusted operating profit tumbling 88 per cent year-on-year to £26 million. Today, Burberry announced that it is on track to deliver £80 million in annualised savings by the end of fiscal 2026.

As part of its restructuring, Burberry has announced the appointment of its four regional presidents to the company’s executive committee. Claudia Kim, president Asia Pacific; Frank van Loon, president EMEIA; Josie Zhang, president Greater China; and Laura Dubin-Wander, president Americas, will continue to lead their respective regions while participating in executive committee decisions, strategy and operations.
It follows Burberry’s decision to remove its vacant chief commercial officer position. “Rather than replace that role, I’ve had the regional presidents report directly to me. That gets me — and the decision making — closer to the customer,” said Schulman.

Looking ahead, Schulman stressed that the turnaround is still in its early stages, but he is optimistic that Burberry is now on the right path. “It’s not turning on a light switch; this is a multi-year plan. There is so much storytelling we can do around timeless British luxury.”

Burberry SS 2025



no word on Lee again insane!!!!!

 

[Thefrenchy]

E-commerce sales improved for the third consecutive quarter, driven by stronger product mix and storytelling, though Burberry warned that wholesale sales are expected to decline by around mid-teens in the first half of 2026.


no word on Lee again insane!!!!!

A "stronger product mix and story telling"?????? Just visit www.burberry.com and tell me what's strong in the product mix. The product selection online looks like it was curated for and by chavs, you could never tell this brand even does fashion show.

That Schulman guy truly sounds insufferable and insanely full of himself.

 

[LadyJunon]

From what I heard, his entire team (both design and visual) is allegedly running away from Burberry -- to the delight of the suits from what I was told...

Let's be honest, after Lee, no designer is touching that house with a 50-foot pole and Burberry deserves it.

 

[Olaffo]

Let's be honest, after Lee, no designer is touching that house with a 50-foot pole and Burberry deserves it.

I'm afraid I disagree - Kim Jones is free and if they'll be happy to pay him whatever he'll ask then deal is made. Alternatively there are plenty of Head of Studio / Designs Directors ready to take the job...

I hope Lee will go somewhere where he'll be respected and can unleash his creative potential.

 

[reese06]

Hear me out.

Sabato’s collections would have been fitting for Burberry and produced in smaller runs to sell their other merch

 

[PDFSD]

I'm afraid I disagree - Kim Jones is free and if they'll be happy to pay him whatever he'll ask then deal is made. Alternatively there are plenty of Head of Studio / Designs Directors ready to take the job...

I hope Lee will go somewhere where he'll be respected and can unleash his creative potential.

nope he is too expensive...... they had already conversations allegedly

true there will many nr 2 that will take the job with same cheap taste as the ceo lol

 

[Grets]

It's the bottom rung on the luxury ladder. Any consumer with style and concern for quality would not be caught dead with any of their products.