It’s actually the best thing that has happened to her career.
People aren’t models obsessed, even more in the fashion industry at large. Daria had a fantastic career but at some point, every career has a slowdown. So you have very important models who remains icons in the industry but you rarely have models who have that kind of longevity and appeal.
And you only get that when you have a connection with a designer.
Being the muse of one of the most influential fashion designer of the decade put you on a amazing piedestal. It allowed Daria to re-invent herself and also to be relevant for another generation.
That’s also what happened to Liya Kebede. The fact that she was Nicolas’s favorite always had people checking for her. Mariacarla’s career could have been very different without Riccardo Tisci.
I really love Natasha Poly for example. I’ve always wished that she had that designer that allowed her to reach that status.
US Harper's Bazaar January 2004
"Split Personality" Photographer: Sølve Sundsbø Fashion Editor: Brana Wolf Hair: Orlando Pita Makeup: Pat McGrath Featuring: Tom Ford, Adina Fohlin, Ujjwala Raut, Liya Kebede, Marija Vujovic, Julia Stegner, Hana Soukupova, Mariacarla Boscono, Elise Crombez, Tiiu Kuik, Daria Werbowy
Purity. This core concept within Pieter Mulier’s vocabulary for Alaïa defines the very essence of the Winter Spring 25 campaign.
Daria Werbowy stars in these images, shot by Tyrone Lebon with a small crew in an ethereal Miami space. “Daria is the perfect extension of the show at the Solomon R. Guggenheim Museum. With her powerful sensuality that emanates effortlessly, she embodies this collection like no one else. She is the ultimate woman,” explains Pieter Mulier.
Much like Frank Lloyd Wright’s architecture, Daria personifies a beauty that transcends time. In the intimacy of Tyrone Lebon’s images, she radiates an intense, raw, and timeless sensuality.
In this minimal space, bathed in natural light, Daria’s magnetic presence shapes the decor. Her aura illuminates the campaign: sculptural and devoid of any artifice, her curves animate Pieter Mulier’s collection.
She is the Alaïa woman in all her freedom. More sublime than ever in her sheer simplicity.
Like the collection itself, Alaïa’s Winter Spring 25 campaign is all about finding power in absolute purity.
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