gosh, i spent a quarter of hour to reply to your interesting question, modela, and everything got deleted because of this ****ing temporary pc i'm using...
anyway, i think i'll give you a proper answer at my blog, since the lancome thing is something i want to talk about again asap. especially after reading that lancome offered a contract to a new face for fragrances etc.
shortly my answer is: imo, if daria's contract for lancome had to be the return of supermodelism, that was a failure and the reason is that daria is more an antisupermodel than a real supermodel, unless she changes her behaviour and suddenly shows some will to get some popularity outside high fashion environment.
no need to say that imo what is a failure for supermodelism, is a sign of intelligence on daria's side.