Well to me that's quite a shallow thing, Lancôme did it, because that's the most grave matter of today, they talked about to be mentionned, so basically it's a way to advertize.
When Lancôme proposed to models, of course they said yes because:
1. that's a good point for their career
2. then they feel less guilty about this situation
But that's not a deep help...otherwise, they would had more arguments to speak about
However Daria eats organic (so do her cats) and recycles purpose!
I wonder which models do the same thing!