I've been planning to post this all summer, but I just never got around to it. I've been seeing "logo" and "designer" beach towels everywhere... several were in an early summer Elle, including a Celine towel and a brown LV monogram one. What do you guys think of this idea? Although the concept isn't entirely new, as Ralph Lauren, Tommy Hilfiger and other midlevel designers have made beach towels for a while, the idea of a piece of terrycloth in the $500 range sickens me. Many people, when confronted with accusations of the absurdity of high end fashion, argue that it is better quality. And of course, it is. While I agree that towels can be cheap and thin and coarse, I believe that once they get to a certain level of softness and finery that you're just paying for the logo. Above that, towels coated in LV monogram are the epitome of tackiness. Some of the towels are cute, like those from Pucci, but I don't think many people are buying the towel for "cute" factor. When they dry off, instead of thinking "I feel so great with my colorful towel!" they're thinking "Wonder who notices how much this cost?"