UNIQLO INNOVATION PROJECT LAUNCHES FRIDAY - AUTUMN / WINTER 2011
INTRODUCTION
UNIQLO will launch the first collection under the new
UNIQLO Innovation Project concept on
Friday 23 September. The collection will
launch online first at 1am with free delivery for the first week, and will be available to
buy in-store from 10am at 311 Oxford Street and
UNIQLO Westfield London.
Through working with top creative talent; Design Director Naoki Takizawa, Creative Director Kashiwa Sato and Style Director Nicola Formichetti (the collection was showcased for the first time in Formichetti’s pop up store in New York last weekend), the UNIQLO Innovation Project takes clothing to the next level; featuring a versatile collection of garments with cutting-edge fabric technology.
The
UNIQLO Innovation Project collection will represent the ultimate in everyday apparel, pairing universal designs with revolutionary functionality, a concept that UNIQLO intends to roll out to all it’s clothing in the future.
As well as the involvement of top creative talent,
UNIQLO has employed a wide range of leading international companies, headed by Toray Industries Inc.to develop new fabric processes. Working with these companies,
UNIQLO will develop a completely new approach to clothing production, by creating a process that prioritises the product and functionality above all else.
Catch a glimpse of the future with advanced apparel; the
UNIQLO Innovation Project.
CREATIVE TALENT
FABRIC TECHNOLOGY
BRAND STATEMENT
UNIQLO does not simply create fashion trends; rather, it takes clothing to a whole new level.
UNIQLO sees the evolution of clothing in terms of revolutionary functionality.
UNIQLO envisions apparel that offers unparalleled freedom of movement and superb comfort. Garments that are easy to wear and care for, with a wide range of universal designs to offer the perfect fit and ideal look for everyone.
More people will seek the revolutionary functionality and universal designs of
UNIQLO’s clothing as the brand continues to improve the quality of individual items.
Ultimately, these articles of clothing will change the lives of all people, by including up-to-date features and appealing to the broadest possible range of individuals with items that are perfect for everyone.
By offering a broad selection of the best possible clothing,
UNIQLO seeks to create the ideal wardrobe for ordinary people.
UNIQLO envisions a comprehensive line of clothing that virtually anyone can wear.
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