Discussion: The State of Kering

[callmejaeden]

At this point i'm ready for the launch of the first Gucci car.

 

[Frederic01]

At this point i'm ready for the launch of the first Gucci car.

They already had one under Frida and it was in collaboration with Fiat! I believe they also did boats lmao!


DAZED & CONFUSED

 

[Frederic01]

This is so relevant to what is going on now at Kering by the way!


BOF

 

[style_expert]

It was pretty interesting, indeed.

I think that when it comes to pricing, this is where Kering once again makes a lot of mistakes. Even when they have a hit brand or product, they usually have no strategy in place to sustain or build on that momentum.
In the magic triangle between price, product, and perceived ‘inherent’ brand image/value, they usually get only one, or at best two, factors right.

I was just looking at the Gucci site, and they have a lot of handbags in the €1,500–€2,500 range (and even below €1,500). But the offering looks cheap, far too broad, and too generic to appeal even to what we now call the mid-range customer, who is more educated than before and very aware of what else is on the market.

At Kering, they need to learn to be humble and accept that Gucci is not Vuitton or Dior, and Bottega Veneta is not Hermès or Chanel. They don’t need to pretend and certainly shouldn’t price as if they are.
There are far more opportunities in this market if they embrace realistic pricing below the true top-end brands/ market leaders. I think at Gucci at least they're already going into this direction when it comes to pricing. At Bottega I also noticed some lower priced items in the new collections...(lower priced in relative terms of course)

And alongside realistic pricing (which shouldn’t be difficult to implement), they still need to deliver great, desirable products…which remains a main challenge

 

[PDFSD]

They already had one under Frida and it was in collaboration with Fiat! I believe they also did boats lmao!

View attachment 1439786
DAZED & CONFUSED

and gucci cadillac in the 70s

 

[PDFSD]

BOF​

Kering to Buy Jewellery Producer Raselli Franco​

The 20 percent stake will be further expanded to full ownership by 2032, Kering said in a statement.

CEO Luca de Meo said the move would accelerate growth in Kering's jewellery segment.

18 December 2025

French luxury group Kering will buy family-owned jewellery producer Raselli Franco Group, it said on Thursday, announcing an initial €115 million ($134.76 million) investment into the business.

The 20 percent stake will be further expanded to full ownership by 2032, Kering said in a statement.

The acquisition, the first made by the highly indebted luxury group under new chief executive Luca de Meo, highlights the group’s efforts to expand into categories less exposed to the business cycles of the fashion industry.

De Meo said the move would secure “critical manufacturing capabilities” and accelerate growth in the jewellery segment, where Kering owns brands including Boucheron and Pomellato.

 

[style_expert]

I had to google Raselli Franco…
Such intense and bold moves by De Meo in such a short period of time. I hope he knows what he’s doing!
It’s true that (high) jewelry is still doing well, but in this area there’s certainly no shortage of competition.

They also sold major NY real estate last week:
Kering sells majority stake in New York property in $900 million deal

The transaction values the property at $900 million, below the $963 million Kering paid for the building in 2024.

They made such idiotic decisions in the past couple of years with the start of the beauty division and overpriced acquisition of Creed before licensing it all out again, and now the real estate selling at loss...

 

[rowjellies]

Are they making his a spokesperson for the company now…

 

[Frederic01]

Besides the obvious cringe factor, my eyes go straight to that suit jacket that is not tailored properly to him. It’s too short in the waist, it’s too tight, and also too cropped, it looks ridiculous. Don’t get me started on that pocket square. And we are supposed to trust this person to steer Kering?! For goodness sake he can’t even attire himself in a decent suit.

Anyway, it is clear as day, just from watching that video, Mr. Renault Cars has no idea what he is doing. Not just on a PR level but on an instinctual level too. LMAO good luck Kering!

And hahahahaha side note: Sabato’s Ancora Red is still going strong I see! Amazing!

 

[jeanclaude]

He thinks he is a movie star...this song came to my mind immediatly:

 

[Melancholybaby]

Are they making his a spokesperson for the company now…

Tell me you can't read the room without telling me. Who asked for this?

 

[justpassingthrough]

Revisited that Luca de Mayonnaise video on IG & see that Peter Dundas is now following him. Am I wrong to think that’s kind of odd?

 

[PDFSD]

Revisited that Luca de Mayonnaise video on IG & see that Peter Dundas is now following him. Am I wrong to think that’s kind of odd?

maybe they had meeting and since then he is following him