^ exactly!
To be honest, fashion reviews have the same effect on me as music reviews, the moment they start nay'ing or yay'ing something, I can't even look at it with a clear eye, it's all tainted, sometimes I'll take it against the reviewer, sometimes his/her words just circle in my head even though I have a different opinion of what's being presented, but they always have an effect, and I hate that, reason why I can't go through 10 pages of comments here at tFS before actually seeing a collection.. too much love often makes me not want to love and vice versa. It's ridiculous, but that's my nature.
Perhaps I'm completely off with my notion of what a review should be but those I find enriching are often the Tim Blanks kind (and I know he has a rep of drooling over everything but he actually.. does not, and you can see this clearer in the work he did for Fashion File), to me it should be about presenting a piece of work, attempting to break it down in a respectful manner (respectful to the person that did it and readers).. providing the reader with yes, perhaps a subjective presentation of its creator, but also information on previous work, the phase the artist/creator is in, analising how that relates to current tendencies or his own tendencies, describing properly (very important- reason why I do read style.com reviews).. worshiping or verbally destroying something is unnecessary, same for not being able to control what your taste dictates as repulsive or extraordinary (you can never leave that out, but you can certainly manage it), and I think the readers should have the same liberty as the writer to use their own criteria and being able to praise/condemn. There are exceptions to this though, there are times when something is so bad or so good when you put it into a good amount of contexts that you just have to say it, but anyway, I think my general expectations of reviews on a major publication/site is that they should be less tendentious and respond less to interests, for the sake of their own readers.
*sidenote: I CAN remember negative stuff on style.com, especially by Sarah Mower, whose reviews either send me to sleep or just leave me perplexed by her laziness and poor research.