What I really don't understand is why Menkes and other people voicing similar criticisms seem to be so against 'peacocking' or 'wearing clothes because you like them for the sake of other people seeing you in them.' Yes, I agree, the circus outside fashion shows is a little distasteful at times because I feel like it's often posed and fake, but is it really so strange that people interested in fashion actually might want to dress up and be seen? What is her issue with The Style Rookie and StyleBubble and their creators - middle class girls who blogged about the cool outfits they styled or created themselves? I think it's awfully disingenuous to slam bloggers for being too 'materialistic,' 'narcissistic' etc. The whole fashion industry is about clothes, that generally need to be purchased, and clothes are made for wearing, and people wear clothes in all situations with the knowledge that other people will see them if they leave the house (and often if they don't). Pretending that back in the 'good old days' people were so much less shallow because their obsession with fashion didn't translate to their own bodies doesn't even make any sense. It's not less shallow or materialistic if you fawn over clothes on someone else's body rather than your own. Wanting to be an embodiment of your own aesthetic and outlook would be considered an admirable trait for any artist. If you are a person who cares about fashion, it's not your place to tell others that they're too narcissistic or shallow for dressing fashionably in public, whether that's on the internet or not. Obviously when it seems completely unnatural and staged it's one thing, as in the case of some fashion 'insiders' now, but when you bash a 14 year old girl from the suburbs for dressing how she likes that makes you look like a jealous, mean, ungenerous person with no love for style or fashion whatsoever. Edit: regarding the idea that without freebies, you would choose to buy something different - this is true, but many young bloggers just starting out would not have the option to buy ANYTHING without freebies. i think accepting something you feel you would buy if your financial situation allowed it is not lacking integrity or losing your style. poor people are limited in what they can buy all the time, because they are poor. i haven't gone shopping in many months and can't even pay rent, but even when i did go shopping i would buy 10 dollar shirts and 15 dollar dresses on huge sales because i couldn't afford anything else. most of my clothes are bought for me as christmas and birthday gifts by relatives. if i could wear whatever i wanted, i wouldn't be choosing the things i have in my closet now, but i make do with them anyway and i think i have an interesting and coherent sense of style. the idea that freebies 'corrupt' someone's style is very simplistic because in reality very few people have the choice to wear what they really want. they have to choose from what is available to them.