it's definitely nothing "new" or groundbreaking ... but there is a certain elegance to it's simplicity, i think. we're not talking about an avant garde fashion house here; it's for Donna Karan. i think that in magazines the ad itself will look quite nice and the commercial will do well. i can see this being everywhere. they're spending 10 MILLION dollars on the marketing of this fragrance, so i feel like this is only the beginning.
but yeah - epic cast indeed! they all look gorgeous and i think they're great choices. KK, Christy and Liya are all known for their humanitarian endeavours as well. and they're all mothers. they represent the kind of woman that Donna Karan is selling to, and i think those women will respond to this campaign.