:sigh:… The visuals don’t look nor feel like heartfelt Dries. It’s more like a Dazed/i-D version of Dries.
Dries mainline has fully become a diffusion line— complete with the production and casting budget-cut. These grumpy, puffy-face, mousey-looking kidz playing dressup are so contrary to the timeless image of the effortless grace of the Dries gentlewomen. Admittedly the products are better than the last few offerings since the rebranding, though the overall look would have greatly improved had they been shown on old wooden mannequins, or even just hangers. The casting does the brand absolutely no favours. So so so sick of brands/publications/campaigns casting grumpy plain-Jane kidz and styling them to resemble a tightly-wrapped burrito. These children aren’t going to buy Dries… Maybe that’s why the current YSL succeeded so wildly despite the fashions being so much on the basic side: Grown-up, womanly and unapologetically decadent (…even if it were all faux-fur…). The illusion was a reminder of what high fashion standards will always come back to: Glamour, glamour, glamour. And once not too long ago, Dries’ version of glamour was so unique and original.