The soft glow of the fabric drew my attention to the clothes at first glance; I always love sartorial fashion with the finest fabric.Nothing innovative and I don't particularly like the silhouette of the clothing, but it does a very good job of highlighting the luxury angle and in an era where few people are buying that's a good thing.
I thought the bag was a nod back to the tobacconist origins of the firm, in that it looks like a big cigarette packet.
Maybe that's just because I can remember back to when the company was synonymous with that type of product, which may not be the case in a world where tobacco advertising is banned.